NBA

“They canceled the NBA, and I think that is the definitive tipping point of when it hit public consciousness that this is no joke”

“That's why the NBA is the most powerful sports league in the world, because we have a commissioner who's on board and who not only supports what the players think and what we believe in, but he takes it even a step further”

“You don't have much time to get better, so you're kind of just getting better on the fly, and when you're in your workouts during the season, you're just trying to maintain because there's such little prep time.”

“Whereas an NBA day normally is like maybe four to six hours, like every day right now it's like 10 to 12 hours.”

“Michael Jordan single-handedly has created. Fifteen billion dollars of equity in the NBA.”

“When I bought a piece of the Warriors, the funniest thing was I got a call from the NBA, because you have to submit like this huge application, like, you know, Everything. Open the kimono. And they knew that I was a big fucking sports better, and they were lik…”

“Yeah. It has to be lifetime.”

“I think it's Bronny James playing with his dad, LeBron. I think it was an incredible moment, and I think LeBron deserved it for everything he's done for the NBA.”

“The NBA has been terribly managed.”

“Our sport has, like, the highest engagement rates across all sports. Even comparing to NBA and everything”

“When I did the deal, the presumption was that I would still be running basketball, and we tried to put it in the contract, but the NBA said, the governor is the governor, and they make all final decisions”

“They're tougher in the WNBA, and every time LeBron goes up, and he gets fouled, ah, and he's just, ah, and he's flopping all over the place.”

“I think it's a great product because there are 18 different ways you can throw up 43 in a game.”

“I don't believe that traditional business is going away for a long time, because a lot of us sports guys have, the NFL, the NBA, has still sold stuff there, plus also sold it to the Amazons of the world”

“Is it's not driven by attendance. It's not driven by wins or losses. It's driven by subscriptions to streaming services.”