The Ledger, every show

“It's all, they'll just go to Instagram. They'll just spend more time on Instagram. That's not, it's not, like, it's really not gonna change their lives.”

“Certainly I don't think Eventbrite is completely impervious to another, you know, big economic meltdown, but I feel pretty confident that, that we'll be able to weather the storm.”

“We also know that Gen Z is saying over 75% of them are saying they're suffering from loneliness.”

“We went from, you know, record high ticket sales to negative revenue in 14 days, and something we had spent 14 years building was It basically evaporated in the span of two weeks.”

“Prior to COVID, things weren't going great at the company. We were a newly public company. We had acquired our largest competitor. We were buckling under the weight of that integration and migration and disappointing everyone.”

“Frequent creators, those who are coming to Eventbrite, regardless of their category, geo size, But they were using the platform at least one time a month. They were a small portion of creators producing a big portion of revenue, and our product absolutely suck…”

“So virtual events went from one percent of the events on Eventbrite to 90% of the events on Eventbrite to now 10%.”

“So when we halved the company, which was so extreme, no one was doing that, and when we raised more than we needed, and this is where being a public company was a virtue, because we could raise convertible debt, which, you know, we raised two rounds in very fa…”

“Well, so, 95% of the revenue comes from ticketing fees. And over 80% of the time, those ticketing fees are actually paid for by the consumer. And Eventbrite's ticketing fees, on average, are three dollars.”

“And then I think April alone, we processed over eight million tickets to events virtually when, you know, many in-person events were not happening.”

“Basically there was this big void in the market. You know, either you were using checks and cash collected at the door and tracking your attendees on maybe Excel spreadsheets or by hand. Or you were using really expensive kind of dinosaur software on the enter…”

“Well, we went and saw 27 firms, and we received 27 no's or not right now. Huh. So we received zero checks. No checks.”

“We were confident enough to say that we were accepting term sheets on a certain date, and, ah, and we received three term sheets, and we raised six and a half million from Sequoia Capital in that round.”

“So, it's valued at a little over a billion dollars. It's Generating three billion in gross ticket sales this year. We'll sell two hundred million tickets, but two hundred million tickets will be transacted in total on the platform this year by, you know, 800,0…”

“Our own research shows that pretty much every Gen Z-er, 98% says that they want to extend their relationship with a product or a story that they love in real life.”

“Well, you know, live podcasting shows are up over 65% on the Eventbrite platform this year, and that's really driven in part by what you've built.”

“So we're seeing these creators who have been in the past matchmakers or speed dating organizers. They're actually changing their format completely.”

“We, all of our Tableau dashboards broke. We were generating negative revenue, so more refunds than revenue.”

“What we saw is virtual events went up to like, 90% of the events on the platform.”

“And by and large, the most important guidance I got were from people like Henry Ellenbogen, who said, you know, cut costs and raise money now, don't wait, and be severe about it.”

“We took our data and our findings to Facebook. We gave them to Dave Morin, and we said, hey, check this out. And in turn, he gave us the Events API key that nobody else had for Facebook Connect. So we built the bridge for event creators to be able to just one …”

“We have seen, you know, multiple thousand percentage increase of online events on our platform in comparison to last year.”

“What's interesting is that 85% of consumers who are buying tickets to these virtual events knew the creator prior to COVID.”

“There's something really delightful about receiving a physical good and then going online with other people who've also re received that physical good, whether it's a craft kit or it's craft beer tasting or it's cheese tasting. We've seen this Across the board…”

“We never have charged for free events in the history of Eventbrite, and we're a fourteen-year-old company.”

“For instance, we've had over a thousand drive-in events on the platform in the last month alone.”

“We spent less than a quarter of a million dollars in the first two years of Eventbrite being up and running and operating.”

“One of the most remarkable things that has happened in this journey is that we imagined Eventbrite would be what it is today, and that's not because we're clairvoyant. There's a lot of luck that goes into not having to pivot or to completely change your busine…”

“So we decided to charge a per paid ticket fee of two and a half percent plus 99 cents, and we decided to not charge for free tickets.”

“I mean, it's interesting that the median ticket price on Eventbrite is around 40 dollars, so it's actually higher than you would think. You know, it's always been within that range, and so there were a lot of five dollar ticket events, and there were a few, yo…”

“I'll never forget there was a 100,000 person free salsa congress in Mexico City that happened on Eventbrite when we had no business Ticketing. A 100,000 person event.”

“One of the things that happened in 2009 Is we started to see Facebook become one of the top 10 drivers of traffic to our site.”

“What I do know, while I don't have the exact number for 2009 in my head, I know gross ticket sales was around ten million.”

“Kevin and I actually printed out the guest list for the first TechCrunch Disrupt, and we worked the door.”

“When we first started Eventbrite, we built the product hand in hand with our earliest users, and those early adopters were mainly tech bloggers who were using the platform to host meetups, and part of that process was creating a very sort of tight feedback loo…”

“And we started to pay really close attention to how COVID could impact, particularly the United States, where two-thirds of our business is produced.”

“Sequoia Capital, Rolof Botha, I mean, they first funded us in the depths of the recession in 2009.”

“They worked literally from this closet that was off the bathroom in his loft in Soma”

“Zoom was about five years old at the time, and they finally reached a point where it was clear that they were on their way to becoming a grown-up financial services company, and Kevin was not interested in being the CEO of a financial services company.”

“And we did that for two full years. It was just the three of us.”

“When we first started, we were used primarily by tech bloggers.”

“Because we built the original Eventbrite platform on, on the PayPal API. We had international business.”