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20VC Prediction Not checkable as stated
Rajaram: B2B software switching costs will drop to zero within two years
“I think switching costs is less going to go to essentially zero because over the next one or two years, ability to port data, your data as a business or consumer from any ecosystem to another ecosystem is going to be very easy.”
Gokul Rajaram Mar 16, 2026 ▶ 15:48 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
Companies Should Ban Managers Who Have Fewer Than Ten Direct Reports
“You either need to be managing 50 humans, or you need to be an IC. And so they would, there's something called span of control, which means how many people you manage in some ways. And so span of control less than 10 should not be allowed at any company at thi…”
Gokul Rajaram Jan 29, 2026 ▶ 1:00:36 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
20VC Opinion
Rajaram: The public market software selloff due to AI is 100% overreaction
“I think this is 100% overreaction because not all software companies are created equal, and we can talk about what the differences are.”
Gokul Rajaram Mar 16, 2026 ▶ 8:18 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Rajaram: AI will enable pixel-by-pixel cloning of software products
“And then people are going to be able to replicate almost pixel by pixel. The experience you have with one product in a different products, you'll have clones popping up left, right, and center and data portability is going to be easy in that case.”
Gokul Rajaram Mar 16, 2026 ▶ 16:09 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Scale is no longer a competitive moat for pure software companies
“Software earlier was a scale game where because you had produced a lot of software, it was cheaper for you to produce a lot of the guess what? Now everybody can produce software as cheaply as anybody else.”
Gokul Rajaram Mar 16, 2026 ▶ 17:06 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Systems of record must commoditize complementary AI products
“And I think that's the way that a net suite or a sales for the system record needs to operate. They have to commoditize a compliment. They can't just wait around for other people to build on top of them.”
Gokul Rajaram Mar 16, 2026 ▶ 18:21 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Rajaram: Most bolt-on AI products are thin wrappers over OpenAI or Anthropic
“Most bolt on players are not doing it. They're simply using a GPT or anthropic model. And they're basically just adding a thin layer. You have to rebuild the entire experience end to end.”
Gokul Rajaram Mar 16, 2026 ▶ 20:32 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Long software roadmaps are rendered obsolete every six months by AI
“Model capabilities are improving every six months because if you have too long a product roadmap, you're going around your program and the model comes and just blows it out of the water. So you've got to really understand what the capabilities are of each new …”
Gokul Rajaram Mar 16, 2026 ▶ 21:29 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram: Fintech businesses moving money possess strong and defensible moats
“If you're moving money, you're generally in a good place. So anything touches money, We feel there's a very strong moat there, a much more defensible.”
Gokul Rajaram Mar 16, 2026 ▶ 22:19 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Data and workflow are the only reliable non-fintech software moats
“Data and workflow moats are the two things you're really hanging your hat on as a software investor, because if you're not doing FinTech and then I think it early stage is too hard to know what a distribution moat is unless they have some hack and these hacks …”
Gokul Rajaram Mar 16, 2026 ▶ 22:28 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: AI replaces labor via BPO cuts, attrition, and finally direct layoffs
“The first thing that's happening is businesses are outsourcing to third party BPOs, many of them in India, Philippines, et cetera. That spend is the easiest to cut because now you can offer the same service, higher quality, faster, and 20, 30% cheaper. The sec…”
Gokul Rajaram Mar 16, 2026 ▶ 27:01 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Rajaram: High-valuation, low-growth startups will become zombies and sell to PE
“A bunch of them are going to become zombie companies, And they're going to try to add AI features as a last resort, not succeed and be sold to PE.”
Gokul Rajaram Mar 16, 2026 ▶ 28:56 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Seat pricing fails when AI executes work instead of providing access
“Now, the big challenge is seed based pricing, which you alluded to, is it breaks when the product's core value is not about access, but it's about something doing the work on your behalf. So at that point, charging per user doesn't make sense because user isn'…”
Gokul Rajaram Mar 16, 2026 ▶ 32:24 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Supported
Rajaram: Jasper's ARR shot from $1M to $100M before falling to $40M
“I think we saw in the first way of AI, we saw many chat GPT, like there was a company called Jasper, not to pick on them, but they went from one to 40, and then they came back from 40 to 10 or something like, or maybe one to a hundred and a hundred to 40 withi…”
Gokul Rajaram Mar 16, 2026 ▶ 35:51 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram: Moritz's Instacart investment was the top VC bet ever
“I think the best venture capital, I, someone asked me what's the best venture capital bets. I talk about a paradoxical one. I think it's Mike Moritz betting on Instacart. Why? Because he lost three hundred and seventy million on web van less than a decade ago.…”
Gokul Rajaram Mar 16, 2026 ▶ 47:11 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Supported
Rajaram: Benchmark made money on WeWork by investing early
“Even in V work benchmark made money. Genchmark made money at WeWork because they invested early enough.”
Gokul Rajaram Mar 16, 2026 ▶ 49:24 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: You cannot build a Series A fund at $300M–$400M valuations
“Maybe you can do a couple of deals like that, but I don't think you can build a series A fund doing deals at three or four hundred million. Because it's not going to be enough ownership. These, some of these are going to fail, et cetera. But most deals, I thin…”
Gokul Rajaram Mar 16, 2026 ▶ 50:37 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Startups must avoid competing directly on Google's primary roadmap
“If you're a startup, which is directly in Google's roadmap, like directly, you should not be building it because Google is very good when something is directly in order. They're like a tank. It will just roll over you even slowly, slowly, but it doesn't matter…”
Gokul Rajaram Mar 16, 2026 ▶ 1:01:09 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Prediction Open · timeframe Mar 2031
Rajaram: Marathon will not invest in frontier AI labs at billion-dollar valuations
“Not possible. I don't think with our fund it's possible. I think the ownership is just literally the first round for these companies is, like you said, a billion dollars. So I think it's just too high a, the risk reward is just not worth it.”
Gokul Rajaram Mar 16, 2026 ▶ 1:09:08 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Rajaram: Mega funds use $15M Series A checks as options
“They've basically gone and they deploy fifteen million dollar checks almost as an option and a lead lead generation for the next run. And the strategy is obviously to have an index at the A of every single good A company and then double down on the ones that t…”
Gokul Rajaram Mar 16, 2026 ▶ 1:09:33 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Rajaram: Partner departures leave mega fund startups orphaned
“We see many examples actually in mega funds of partners leaving the fund and the companies orphaned within the mega fund because their partner has left. And now they don't have a single person to advocate for them in any way, shape or form, and they're adrift.”
Gokul Rajaram Mar 16, 2026 ▶ 1:10:15 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Pure remote work fails for early-stage startups
“I used to think pure remote would scale for early stage companies if you have the right culture, but I don't think that anymore. I think you've got to be in person at least a few days a week.”
Gokul Rajaram Mar 16, 2026 ▶ 1:11:53 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram ranks Page, Zuckerberg, Dorsey, and Xu as top CEOs
“I would say the best technical CEO, Larry Page, the best growth-centric CEO, Mark Zuckerberg, The best design-centric CEO, Jack Dorsey, and the best physical world operational CEO, the most likely to be Jeff Bezos next, Tony Xu.”
Gokul Rajaram Mar 16, 2026 ▶ 1:14:03 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Disclosure
Rajaram has backed more dropouts recently than in the previous 15 years
“I've actually invested in more dropouts as an angel now over the last few months than I have invested in in, in, in, by the rest of the last 15 years I've been investing.”
Gokul Rajaram Mar 16, 2026 ▶ 1:17:17 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
INVEST LIKE THE BEST Assertion Not checkable as stated
AI Is Shifting Designer and PM to Engineer Ratios to 1:20
“The number of designers and product managers related to the number of engineers, when I was growing up in product, it used to be, one to three or one to 10. It's going to one to 20 now.”
Gokul Rajaram Jan 29, 2026 ▶ 4:39 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
INVEST LIKE THE BEST Assertion Partly supported
Slack Revoked Glean’s API Access to Protect Its Own Platform Value
“Slack has done it most publicly. Slack is owned by Salesforce. They cut off access to Glean, where Glean can no longer access Slack data. And the reason is they don't want Glean to build on top of them. And then slowly suck out the value that Slack has.”
Gokul Rajaram Jan 29, 2026 ▶ 14:55 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
AI Agent Startups Must Build Full Systems of Record to Survive
“So the agent companies have no option, but to also start building and offering a system of records. So every company I know is now trying to figure out how do I build the entire platform and not just a system that does some workflows. I think last year, everyo…”
Gokul Rajaram Jan 29, 2026 ▶ 15:43 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
Seat-Based Utility Software Companies Must Go Private to Change Pricing Models
“That's why I think many of them probably need to go private Because they have to make this business model transformation in private. I think it's going to be hard for them to say public.”
Gokul Rajaram Jan 29, 2026 ▶ 17:51 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
Core ERP Systems Like NetSuite Are Heavily Insulated From AI Disruption
“The reality is it runs your whole business, and there is no compelling reason for someone to put their career at stake by ripping out NetSuite. I know there's a lot of, ah, over the last year, there's been a lot of AI-enabled ERP businesses, but there is no co…”
Gokul Rajaram Jan 29, 2026 ▶ 18:24 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
AI Startup Sierra’s True Competitive Moat Is Bret Taylor’s Sales Reach
“And I came up with the example of Sierra, which I think unique asset is Brett Taylor. I mean, they have full control of Brett, who's one of the best salespeople, chairman of OpenAI. He can make a call to any company, any country, and they'll take his call. You…”
Gokul Rajaram Jan 29, 2026 ▶ 22:57 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
Mark Zuckerberg Is Tech's Greatest Mind in Consumer Product Growth
“Zuck was and is actually, I think, the greatest mind on growing, building, Growth and engagement in building consumer products broadly.”
Gokul Rajaram Jan 29, 2026 ▶ 29:23 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
Self-Serve Products Must Ditch Upfront Reviews for Real-Time Risk Checks
“So pure self-serve product would never have any reviews of any kind. You're going to be immediately activated Go on, and we'll do checks in real time based on what you're doing versus banning you or stopping you.”
Gokul Rajaram Jan 29, 2026 ▶ 37:47 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
ChatGPT Possesses Far Better Intent and Identity Data Than Google or Meta
“ChatGPT. Their combination of intent and identity data is unparalleled. I mean, Google had intent data but not identity. Facebook identity but not intent. These things have been brought together.”
Gokul Rajaram Jan 29, 2026 ▶ 44:27 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
INVEST LIKE THE BEST Prediction Not checkable as stated
Startups Building Ad Optimization Tools for ChatGPT Will Ultimately Fail
“There's going to be almost certainly a cottage industry of companies that are going to come and say, I'm going to help you optimize ads in ChatGPT. There's already companies that help you optimize placement In what is called these answer engines called AEO ins…”
Gokul Rajaram Jan 29, 2026 ▶ 47:23 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
Being First Does Not Matter When Building AI Interface Advertising Networks
“The good news is the being first doesn't matter. Why? Because you control, especially if you're in category one, which we described, you control your first party inventory. In fact, being second or third, you can learn from the iteration of mistakes as the fir…”
Gokul Rajaram Jan 29, 2026 ▶ 49:54 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
INVEST LIKE THE BEST Prediction Not checkable as stated
Orchestrating Armies of AI Agents Will Be the Top Skill by 2028
“So I think what the number one skill that is going to be relevant two years from now, probably even one year from now, is to become a functional expert that knows how to build AI agents to do that function and orchestrate an army of AI agents to do that functi…”
Gokul Rajaram Jan 29, 2026 ▶ 59:56 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
CEOs Should Work With Prospective Directors for a Year Before Appointing Them
“The other thing I always recommend to CEOs is a board role is like a marriage. Once you get into it, it's very hard to get out of. So never, ever, ever invite anyone to join your board before spending at least a year with them.”
Gokul Rajaram Jan 29, 2026 ▶ 1:08:24 He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best
20VC Insight
Rajaram: Software companies must own the full stack and go multi-product
“You cannot be a single product company. Critical products, you've got to really own full stack. It's harder otherwise to be a ten-plus-million-dollar company.”
Gokul Rajaram Mar 16, 2026 ▶ 0:22 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: No amount of distribution will save a company without remarkable products
“So I think I ultimately, my core investing thesis is that if there is not remarkable product, all the go-to marketing distribution in the world will not save you.”
Gokul Rajaram Mar 16, 2026 ▶ 1:46 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram: Mark Zuckerberg is the greatest distribution genius in the world
“Mark, I think is Mark Zuckerberg is probably the best. I would say distribution genius in the world.”
Gokul Rajaram Mar 16, 2026 ▶ 3:00 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Tech companies cannot survive long-term as single-product businesses
“You have to have, you cannot be a single product company. You've got to make sure, and most importantly, your product number two needs to emanate very naturally. It can't be like this completely separate product. It has to be very adjacent product number one.”
Gokul Rajaram Mar 16, 2026 ▶ 4:26 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Companies must separate profit-generating products from retentive products
“Companies need to be very clear which are the profit pool products and which are the retentive products. If you confuse the two, your teams don't know and they're built for the wrong outcomes.”
Gokul Rajaram Mar 16, 2026 ▶ 5:17 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Assertion Contradicted
Rajaram: State licenses make Coinbase irreplaceable for crypto custody
“Coinbase, when I'm on the board, is a great example. They have MTLs, money transmission licenses, state by state. There is with the Fini, CN, all of those things. It makes it impossible for a company to use anybody else than Coinbase to custody their crypto be…”
Gokul Rajaram Mar 16, 2026 ▶ 9:51 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: AI cannot replicate DoorDash's liquidity and marketplace density
“AI can vibe code the ability to access restaurants, but it can't vibe code liquidity, courier density, reputation history, all of those things. So marketplace density is a network effect, which is structural.”
Gokul Rajaram Mar 16, 2026 ▶ 11:10 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Insight
Rajaram: Software companies need four of eight possible moats to stay defensible
“Any one of these modes is not enough. But what you want to do is you want to take a company and score it across them. Maybe you assign one point to each mode they have. And I think anything four or more, you're pretty damn secure. But if you have a two or thre…”
Gokul Rajaram Mar 16, 2026 ▶ 12:01 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram: Atlassian possesses at least three core software defensibility moats
“Atlassian has, you could argue they have proprietary data. Now they need to use that data to build products. They have unique proprietary data on all the code out there because it's being checked in. There's a lot of stuff they have, which they need to use for…”
Gokul Rajaram Mar 16, 2026 ▶ 12:52 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Opinion
Rajaram: Monday.com has a much weaker defensibility score than Atlassian
“Monday probably has a score of one, I think. They have a workflow mode. I'm not sure if they have the other modes. So you're right. Monday, in theory, has a much weaker score, I guess, than Atlassian on this.”
Gokul Rajaram Mar 16, 2026 ▶ 13:29 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
20VC Prediction Open · timeframe Mar 2029
Rajaram: Shopify will not build a competing product to Klaviyo
“I don't think Shopify will build it. Shopify is an investor, and Shopify, I think, has decided, at least in my opinion, that this is, Shopify has these things called missions, and I think they've decided this is not part of their mission to build this product.…”
Gokul Rajaram Mar 16, 2026 ▶ 14:00 Gokul Rajaram: How to Analyse for Durability and Defensibility in a World of AI · 20VC with Harry Stebbings
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