The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Kellogg: Net Dollar Retention Shows Almost Zero Correlation With SaaS Multiples
“The R squared is only .O six between net dollar retention and enterprise value to next 12 months revenue.”
Kellogg: Subscription SaaS Companies Were Hit Harder Recently But Still Grow Faster
“The great paradox right now is that people who are in subscription pricing generally have been hit harder than those who are not, but they're nevertheless still growing faster.”
Dave Kellogg: AI sales tools market will consolidate within 18 months
“So if I were a founder of one of these companies, I'd be very aggressive right now to get myself known and established in the market, because this market will organize, right? We're in the chaos phase of the market, and so from the vendor side, this will organ…”
Kellogg: Monday.com spends 5x more on sales and marketing than R&D
“Monday.com, the Work OS, aren't they kind of a PLG company, product-led growth? Doesn't the product kind of sell itself? Well, they spend five times as much on sales and marketing as they do in R&D.”
Kellogg: Chief Marketing Officers typically last 1.5 to 2.5 years
“CMOs last one and a half, two, two and a half years. You're gonna be hiring one soon, whether you just hired one or not.”
Kellogg: ASC 606 flattens price ramping into straight-line GAAP revenue
“It will drive on an ARR basis, epic net dollar retention, but on a revenue basis, ASC. So six will flatten it out. It will see right through this trick and you will just end up with a 120 K per year in gap revenue.”
Cloud penetration in enterprise performance management software is only around 5%
“If you look at the cloud penetration of this market, it's around five percent.”
It takes 11 to 13 years on average to reach IPO
“You know, it takes on average 13 years to build a public company. I guess it was 11 years for the twenty-twenty-one cohort. It was only 11.”
Kellogg: 90% of SaaS companies spend more on sales and marketing than R&D
“Nine out of 10 SaaS companies spend more on sales and marketing than R&D, 50% of SaaS companies spend more than double on sales and marketing than R&D, and it only goes up from there, right?”
Kellogg: Expansion ARR CAC is roughly 40% of new customer acquisition cost
“By the way, it does grow at 40% of the cost of new logo customer acquisition. If you look at the customer acquisition cost ratio, for example, in the key bank survey that I'm citing down below, you'll see that the expansion CAC or the customer acquisition cost…”
Kellogg: 2020 SaaS IPOs Averaged $330M ARR, 49% Growth, 120% NDR
“The average one had three hundred and thirty million in ARR, 49% revenue growth, and a 120% net dollar retention.”