The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Best: Liberal media figures bore the brunt of 2020 cancellations
“The people that it really, I think in 20, 20, the thing that surprised me, the people that felt the brunt of that were not conservatives. We're not Republicans necessarily. It was the people in the liberal media. In, you know, in, in, in my telling, I would sa…”
Best: Ousted mainstream journalists boosted Substack's early growth
“The fact that this thing that we were creating this new economic engine for culture that gives you this independence happened to be there at a time where a bunch of the most interesting writers in the world were getting summarily Tossed from their long-time in…”
Best: The shift away from traditional media will not reverse post-pandemic
“COVID has just accelerated that pre-existing trend. And that's something that's not gonna, you're not gonna turn back time on that after that happens.”
Best: Digital media will bifurcate into global juggernauts and niche publications
“No, I think that's exactly right. I mean, I think this is the thing you get when the internet creates kind of a global marketplace for things is you want to be the best in the world at something. And that either means being the best in the world by being reall…”
Best: Direct subscriptions yield higher quality media than engagement algorithms
“A system where people are paying directly to writers they trust is going to create better, more trustworthy content, more trustworthy relationships, more valuable culture at the end of the day than a system where people are trying to like game the engagement a…”
Best: Consumers pay more for single Substack writers than Netflix subscriptions
“People are willing to pay more to subscribe to one writer on Substack than they'll pay for, like, Netflix, because this sort of relationship that they've built up over time reading somebody has so much value to them.”
Best: Media will see a meteoric rise of individual creators
“So I'm not saying that everything's going to be individuals and there's not going to be any big sort of media things, but I think it's going to look like there's a meteoric rise of individual creation.”
Best: Newsletters will replace social feeds for news within five years
“I think the answer is it won't replace the social network aspect of it. The thing that Facebook and the social networks are great at is having the relationship between you and like the people, you know, in real life... The part of it that should absolutely be …”
Best: Substack plans to build creator sponsorship tools from first principles
“And I think there's a version of unlocking, you know, more economic opportunity, more economic upside that is aligned with the idea of independence, the idea of having differentiated value and quality. And so we're very interested in doing that, but you know, …”
Best: AI and algorithms will supercharge dopamine-driven media
“And I think that that side of media is going to get supercharged. We have very sophisticated AI goon bots now. Is that a good thing? I don't know, but it's happening. And we're going to have that across like, you know, everything, every Short form video, every…”
Best: Podcast ad rates per download will drop significantly
“I suspect as I kind of hinted before that there's a lot of podcast advertising that's in a little bit of like an emperor's new clothes state where like too much is it's overpriced. And because there's just not metrics there, it's just like waiting for like som…”
Best: Kik launched a cryptocurrency to solve free messenger monetization
“In part to raise money, and in part kind of like as a, in answer to the question, what do you do if you have a very popular messenger that lots of people use, but you don't know how to make money from it?”
Best: Facebook charged creators to build audiences then charged again for reach
“And this had happened with Facebook pages at this point. They created a thing where people spent all this money getting people to like their Facebook page on the assumption that that meant they'd built up an audience. And then they said, oh, just kidding. Actu…”
Best: First publisher Bill Bishop made six figures on day one
“Bill's launch happened. And we had no, I had no idea what to expect, but he made like six figures his first day through this like duct taped, like stripe setup that I had built in the preceding weeks.”
Best: Substack traffic from Twitter had steadily declined for years by 2023
“By the time it went down, the share of Substack traffic that was coming from Twitter had been on a steady decline for years.”
Best: Substack has surpassed 5 million paid subscriptions
“I think we can say there's over five million now.”
Best: Media will never return to pre-internet centralized gatekeeping
“We're not gonna not have people able to directly connect with a large audience. That's a change in the world that, you know, put the genie back in that bottle. We're not gonna go to a world where new people can't start their own media empire, start their own c…”
Best: Bundle economics will become important for subscription newsletters
“I think, you know, bundle economics are very real. That's definitely a thing that will become interesting.”
Best: Kik Messenger was used by 40% of US teenagers
“I mean, at one point, there was, I think, 40% of U.S. Teenagers were using Keck for a few years.”
Best: Substack grew roughly sixfold during the first year of the pandemic
“I mean, we grew something like six X in that first year of the pandemic.”