Todd Olson

Everything Todd Olson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated

Olson: Pendo's annual gross logo churn is under 10%

“It is under 10% annually now.”

Todd Olson May 19, 2018 ▶ 15:12 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO

TOP FOUNDERS Disclosure

Pendo's minimum annual contract size has increased to $18,000

“Our minimum price point now is 18,000 dollars annual.”

Todd Olson May 19, 2018 ▶ 15:14 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO

TOP FOUNDERS Insight

Fast feature adoption directly drives conversion and customer lifetime value

“Every product has a key set of features that, you know, if people get to those fast, they're more likely to either convert to a paying customer and or stay a happy customer and ultimately renew and generate a ton of lifetime value.”

Todd Olson Mar 30, 2017 ▶ 5:26 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Assertion Not checkable as stated

Pendo generated zero revenue during its first two years

“Zero year one, zero year two, and then we started making some the next.”

Todd Olson Mar 30, 2017 ▶ 6:35 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Disclosure

Pendo has raised $31 million in total funding

“Thirty-one million.”

Todd Olson Mar 30, 2017 ▶ 8:17 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Assertion Not checkable as stated

Pendo's average customer pays over $2,000 per month

“Average amount customers paying us per month is over 2000 dollars a month.”

Todd Olson Mar 30, 2017 ▶ 9:44 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Disclosure

Pendo expands primarily by adding products rather than seats

“So we typically land on a single product and we expand when they put us on another product. So take a company like an Infor, you know, we may start with a couple of products, then the product management products will go to their peers and say, Hey, check this …”

Todd Olson Mar 30, 2017 ▶ 10:21 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Assertion Supported

Pendo has over 200 customers as of Q1 2017

“We are working with a little over 200.”

Todd Olson Mar 30, 2017 ▶ 12:29 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Assertion Not checkable as stated

Pendo maintains an annual revenue churn rate under five percent

“I mean, churn as a percentage is as a percentage of overall revenue is very, very small under five percent.”

Todd Olson Mar 30, 2017 ▶ 13:14 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Assertion Not checkable as stated

Pendo's CAC payback period is approximately 12 months

“Our CAC payback is right around 12 months.”

Todd Olson Mar 30, 2017 ▶ 15:05 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Disclosure

Olson: Pendo has 168 total employees, with five in support

“168. We have about five in support.”

Todd Olson Aug 13, 2018 ▶ 4:56 1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

TOP FOUNDERS Disclosure

Olson: Pendo's customer success has ~24 people, sales is double

“Well, support and success are part of the broader customer success organization, so that organization is probably two dozen people, and, you know, it's sales is about double that.”

Todd Olson Aug 13, 2018 ▶ 5:02 1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

TOP FOUNDERS Assertion Not checkable as stated

Olson: Pendo headcount has reached 163 employees

“Well, we're a 163 employees today.”

Todd Olson May 19, 2018 ▶ 1:25 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO

TOP FOUNDERS Assertion Supported

Optimizely uses Pendo to analyze and guide trial onboarding

“I think a good example of someone who's using a company people have heard of is Optimizely. Optimizely uses us to one, understand people who are in their trial flow and onboarding flow to help get up and running, start creating experiments. Their team can get …”

Todd Olson Mar 30, 2017 ▶ 2:59 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

TOP FOUNDERS Disclosure

Pendo employs 76 people, primarily in the Research Triangle

“76 people.”

Todd Olson Mar 30, 2017 ▶ 8:27 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson

The other half of the tape: Todd Olson's own voice is left out of every number here. Other people bring the name up 22 times in 4 episodes across the shows. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Nathan Latka 17Eric Boduch 3Steve Pockross 2

Statements about Todd Olson, by other people (2)

TOP FOUNDERS Opinion

Boduch: Pendo CEO Todd Olson is driving to take the company public

“He's, his, he would love to take it public. He wants to, you know, have another public software company in Raleigh, and he's driving to that point, and the growth is accelerating, and things are great in the business.”

Eric Boduch Nov 5, 2024 ▶ 19:42 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

TOP FOUNDERS Assertion Not checkable as stated

Boduch: Investor forced Pendo founders to abandon equal 25% equity splits

“We had one investor that insisted the CEO needed to own the most. We're actually gonna do 25, 25, 25, 25, and an investor actually caused it to change a little bit.”

Eric Boduch Nov 5, 2024 ▶ 11:17 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Every mention by year

One line per show, most statements first. The link opens Todd's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	CEO & Co-Founder, Pendo	3 +1	39	100% 3/3	full record on Top Founders →