Everything Eric Boduch said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Boduch: Dollars per opportunity is a better metric than cost per lead
“When you look at dollars per opportunity, which is probably the better metric to look at anyways, you know, then it starts to normalize with everything else.”
Boduch: Investor forced Pendo founders to abandon equal 25% equity splits
“We had one investor that insisted the CEO needed to own the most. We're actually gonna do 25, 25, 25, 25, and an investor actually caused it to change a little bit.”
Boduch: CEO-led influencer marketing will eventually stop working
“Social's taking over right now, like doing a lot of like social influencer, CEO is the influencer. That kind of stuff's working today. And if you're going to do it, I would jump on it today because at some point it probably will stop working. Yeah. Just becaus…”
Boduch: CEOs must hire sales leaders who model exact GTM math
“I think if you're a CEO right now hiring a head of sales, you want to find someone that is building out a process and a model and is building out the math and is getting buy-in from the other parts of the organization about what they need to do.”
Boduch: Companies undervalue product marketing in competitive sales deals
“People undervalue product marketing, like in product marketing, messaging, positioning, go to market enablement ends up being like in deals, right? There's a limited number of deals and you want to win all of them, right? And you're not going to win all of the…”
Boduch: In-app user guidance fails without integrated behavioral analytics
“Combining guidance and analytics is essential, because if you're going to show someone a guide in your product, right, you want to target it to people based upon their behavior. There's no point in showing the guide to everyone, because it, you know, if you do…”
Boduch: Pendo CEO Todd Olson is driving to take the company public
“He's, his, he would love to take it public. He wants to, you know, have another public software company in Raleigh, and he's driving to that point, and the growth is accelerating, and things are great in the business.”
Boduch: Pendo historically generated $32 in pipeline per marketing dollar spent
“We were getting, like, every dollar we were spending, we were getting 32 dollars a pipeline.”
Boduch: Pendo's win rate against competitor WalkMe once dropped to 50/50
“It was fifty-fifty one quarter, like, and we're like, and before we had won slightly more, now all of a sudden it's fifty-fifty, and we didn't like, I mean, we're super competitive.”
Boduch: Pendo's last public valuation was $2.6 billion
“Last valuation that was public, ah, 2.6, I think.”
Boduch: Pendo's early entry-level pricing was just $99 per month
“Our entry point pricing was 99 dollars a month way back in the day.”
Top Founders 1