People, every show

Stefan Lobel

Founder & CEO, Bluffworks. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveLinkedIn ↗

Stefan Loble is the founder and CEO of Bluffworks, a direct-to-consumer technical apparel company launched in 2012 that designs versatile travel clothing. He scaled the brand through Kickstarter campaigns before presenting his business to investors on Gimlet Media's The Pitch.

1shows
1appearances
11statements
4resolved
3supported
1contradicted
75%fully supported
1said about them ↓

Everything Stefan Lobel said on any show that made the record, most notable first. Each card names its show and opens the statement there.

THE PITCH Disclosure
Stefan Lobel Outlines Bluffworks' Plan to Reach $50 Million in Revenue
“The plan to fifty million is for us acquiring customers online only and being through bluffworks.com. There's a point where a lot of digital companies end up adding their own retail store and we've budgeted to add four stores in a couple of the out, out years,…”
Stefan Lobel Mar 3, 2025 ▶ 12:09 #39 This Pitch is Damn Near Perfect
THE PITCH Prediction Not checkable as stated
Stefan Lobel Projects Bluffworks Will Reach $13 Million in Two Years
“We're gonna go two years from here, we're gonna be thirteen million dollars in revenue.”
Stefan Lobel Mar 3, 2025 ▶ 16:42 #39 This Pitch is Damn Near Perfect
THE PITCH Insight
Stefan Lobel Claims $50M Revenue E-Commerce Brands Exit for $90M
“Apparel companies can do that. You get to 50, especially all e-commerce, we can sell you for 90.”
Stefan Lobel Mar 3, 2025 ▶ 17:04 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Supported
Stefan Lobel: Bluffworks Raised $300,000 in Venture Funding From Its Customers
“We raised 300,000 dollars in venture from our customers.”
Stefan Lobel Mar 3, 2025 ▶ 33:08 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Supported
Stefan Lobel Details How Bluffworks Ultimately Closed a $1.4 Million Round
“At the end of this, through our customers, through Phil Phil's syndicate on AngelList and through other angels, we raised 1.4. We have a 100,000 dollars left in the round.”
Stefan Lobel Mar 3, 2025 ▶ 34:42 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Contradicted
Stefan Lobel: Bluffworks Sold 2,000 Pairs of Pants on Kickstarter
“In 2012, I launched a single pair of pants on Kickstarter, and in 35 days, we sold over 2000 pairs.”
Stefan Lobel Mar 3, 2025 ▶ 3:34 #39 This Pitch is Damn Near Perfect
THE PITCH Disclosure
Stefan Lobel Seeks $600,000 to Expand Travel Apparel Brand Bluffworks
“And now I'm here to raise 600,000 dollars, to bring Bluffworks to more of the world, and help men and women Make their lives big and their wardrobes small.”
Stefan Lobel Mar 3, 2025 ▶ 4:24 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Not checkable as stated
Stefan Lobel: Bluffworks Generated $2.2M Net Revenue Across Three Products
“And then last year we did 2.2 million net on just the three products that described.”
Stefan Lobel Mar 3, 2025 ▶ 8:03 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Not checkable as stated
Stefan Lobel: Bluffworks Blazer Costs $77 to Make and Sells for $295
“So we make that blazer even in New York for 77 dollars. Happens to be our best margin product. We move it offshore, we're gonna get into the sixties, we sell it for two 95.”
Stefan Lobel Mar 3, 2025 ▶ 8:34 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Not checkable as stated
Stefan Lobel Details Bluffworks' $56 CAC and $233 Average Order Value
“Last year, we spent 49 dollars to acquire a customer. This year, we're acquiring customers at 56 dollars for an AOV at 233. You winced. Our margin leaves a 109 dollars to acquire customers and break even.”
Stefan Lobel Mar 3, 2025 ▶ 9:16 #39 This Pitch is Damn Near Perfect
THE PITCH Assertion Supported
Stefan Lobel Reveals That Pitch Investors Dropped Out After Due Diligence
“Michael, Nicole, and Jillian are out, and Charles, I had, we had a difficult time connecting.”
Stefan Lobel Mar 3, 2025 ▶ 35:09 #39 This Pitch is Damn Near Perfect

The other half of the tape: Stefan Lobel's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Stefan Lobel, by other people (1)

THE PITCH Disclosure
Jillian Manus Commits $50,000 in Personal Capital to Bluffworks
“I'd like to put just 50,000, My own money in, just as a vote of confidence, because I think you're gonna do this and if there's anything in my ecosystem, my own community I can sort of pull in to help you, I will, but in all honesty, but with that 50,000, I wa…”
Jillian Manus Mar 3, 2025 ▶ 19:33 #39 This Pitch is Damn Near Perfect

One line per show, most statements first. The link opens Stefan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
THE PITCHLEDGER Founder & CEO, Bluffworks 1 11 75% 3/4 full record on the Pitch →
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