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Shaul Olmert

Co-founder & CEO, Piggy. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthor@shaulmert ↗ex.co ↗Wikipedia ↗

Shaul Olmert is the co-founder and former CEO of Playbuzz (later rebranded to EX.CO), an interactive digital storytelling and viral content platform. He previously served as Vice President of Digital Products at MTV Networks and later co-founded the mobile content creation startup Piggy.

1shows
1appearances
9statements
4resolved
4supported
0contradicted
100%fully supported

Everything Shaul Olmert said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Disclosure
Playbuzz charges $1 per engagement for a $1,000 effective CPM
“Our rate card in the U S is around one dollar per engagement. So I guess you can say that it would it would mean something in the neighborhood of effective CPM of a thousand dollars.”
Shaul Olmert Nov 12, 2017 ▶ 6:42 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Not checkable as stated
Playbuzz generates 'many dozens of millions' in annual revenue
“Let's just say that we are in the revenues is in the many dozens of millions for the year.”
Shaul Olmert Nov 12, 2017 ▶ 4:54 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Not checkable as stated
Olmert says 80% of readers bounce quickly from text articles
“There are so many industry stats showing that 80% of people bounce from text articles very quickly.”
Shaul Olmert Nov 12, 2017 ▶ 2:47 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Supported
Playbuzz became Facebook's most-shared website within a year of launching
“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
Shaul Olmert Nov 12, 2017 ▶ 12:14 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Supported
Playbuzz's current valuation is higher than $120 million
“Our value is actually higher than that already”
Shaul Olmert Nov 12, 2017 ▶ 14:09 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Supported
Playbuzz is used by ESPN, BBC, and tens of thousands of publishers
“Total publishers is, you know, tens of thousands. But, ah, you know, what's I think really important is that market leaders such as ESPN, Huffington Post, the BBC, Sky, MTV, ah, and many others are using our toolset”
Shaul Olmert Nov 12, 2017 ▶ 3:20 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Not checkable as stated
Average time spent on Playbuzz content is two to four minutes
“Just to give you a sense, the average time spent on a PlayBuzz item can be between two to four minutes. When the industry standard is, you know, is measured in seconds, unfortunately.”
Shaul Olmert Nov 12, 2017 ▶ 4:27 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Assertion Supported
Playbuzz has raised $31M from investors including Disney and Saban Ventures
“We raised a total of thirty-one million dollars until today. We have investors such as the Walt Disney Company, Savant Ventures and a bunch of other very credible investors.”
Shaul Olmert Nov 12, 2017 ▶ 12:55 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
TOP FOUNDERS Disclosure
Playbuzz is developing interactive, data-driven tools for podcasters
“We want to be in a position where we enable you as a storyteller the tools to make your podcast even more interactive, more engaging, more data-driven. So it's definitely the direction we're going.”
Shaul Olmert Nov 12, 2017 ▶ 17:29 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

One line per show, most statements first. The link opens Shaul's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Co-founder & CEO, Piggy 1 9 100% 4/4 full record on Top Founders →
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