Everything Sam Cook said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Cook: SanityDesk closes 30% to 50% of 30-minute sales calls
“We're having about a 30 to 50% close rate of people we speak to, and it's a 30 minute call.”
Cook: SanityDesk is generating $12.5k to $13k in MRR
“Yeah, I think we're at 12 and a half when you average it out between the 10 or so lower plan users and most of them on the two 99 plan. So yeah, 12 and a half, 30,000 MRR.”
Cook: SanityDesk Raised $450K in Outside Funds Alongside $725K Agency Capital
“No, we've raised 450,000 in outside funds. The company bootstrapped the first 700,000 as an agency. The agency sold the IP in October of last year. The agency's got about 725,000 invested into the company. It has one of the angels that transferred the IP, and …”
Cook: SanityDesk Raised on a SAFE at a $4.5M Post-Money Valuation
“I think at a 4.5 million post money valuation on a safe, that's going to put it.”
Cook: SanityDesk pays about $1,250 CAC on $299 monthly subscriptions
“Well, they pay a four 99 upfront onboarding fee. And then two 99 a month. We're paying right now about 12 50 to acquire customer.”
Cook: SanityDesk avoids US ad market during election cycle
“And we're really not even touching the US market right now to the election spending.”
Cook: SanityDesk has just over 50 paying customers
“We have just over 50 customers. I think we have about five subscriptions ending their trial today, tomorrow. So we'll be just crossing north of 50 customer mark right now.”
SanityDesk acquired its first customer in February 2020 following zero initial revenue
“A year ago, we had no, no revenue. We started selling in, I think we got our first customer end of February and, you know, March was really when we started selling in earnest.”
Cook: SanityDesk Secured $400K from Angels and $50K via SBA Loan
“I think 4000 in angel money to be precise, plus about 50 from the government.”
Cook: SanityDesk pays sales reps $1,000 base plus $150–$250 per signup
“He's on a base, a thousand dollar base plus 150 per new signup inbound leads, and then two 50 if he finds them himself.”
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