Sam Cook, founder of SanityDesk, breaks down the company's unit economics and customer acquisition costs with Nathan Latka.
0:00 / 0:09exact quote · 9.8s
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“Well, they pay a four 99 upfront onboarding fee. And then two 99 a month. We're paying right now about 12 50 to acquire customer.”
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More from Sam Cook
AssertionNot checkable as stated
Cook: SanityDesk closes 30% to 50% of 30-minute sales calls
“We're having about a 30 to 50% close rate of people we speak to, and it's a 30 minute call.”
Sam CookOct 21, 2020▶ 10:29SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
AssertionNot checkable as stated
Cook: SanityDesk is generating $12.5k to $13k in MRR
“Yeah, I think we're at 12 and a half when you average it out between the 10 or so lower plan users and most of them on the two 99 plan. So yeah, 12 and a half, 30,000 MRR.”
Sam CookOct 21, 2020▶ 4:19SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
Disclosure
Cook: SanityDesk Raised $450K in Outside Funds Alongside $725K Agency Capital
“No, we've raised 450,000 in outside funds. The company bootstrapped the first 700,000 as an agency. The agency sold the IP in October of last year. The agency's got about 725,000 invested into the company. It has one of the angels that transferred the IP, and …”
Sam CookOct 21, 2020▶ 5:43SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
Disclosure
Cook: SanityDesk Raised on a SAFE at a $4.5M Post-Money Valuation
“I think at a 4.5 million post money valuation on a safe, that's going to put it.”
Sam CookOct 21, 2020▶ 6:11SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
Disclosure
Cook: SanityDesk avoids US ad market during election cycle
“And we're really not even touching the US market right now to the election spending.”
Sam CookOct 21, 2020▶ 12:37SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
AssertionNot checkable as stated
Cook: SanityDesk has just over 50 paying customers
“We have just over 50 customers. I think we have about five subscriptions ending their trial today, tomorrow. So we'll be just crossing north of 50 customer mark right now.”
Sam CookOct 21, 2020▶ 3:15SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale
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