Cook: SanityDesk Raised $450K in Outside Funds Alongside $725K Agency Capital
Sam Cook · SanityDesk Gets Money From Founderpath, Hits $180k revenue Helping Digital Brands Scale · Oct 21, 2020 · at 5:43
Sam Cook is the founder of SanityDesk. He discusses the startup's funding structure and the transfer of IP from his agency to the software company.
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“No, we've raised 450,000 in outside funds. The company bootstrapped the first 700,000 as an agency. The agency sold the IP in October of last year. The agency's got about 725,000 invested into the company. It has one of the angels that transferred the IP, and then 450 of outside money's come in since then.”
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“We're having about a 30 to 50% close rate of people we speak to, and it's a 30 minute call.”
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“Yeah, I think we're at 12 and a half when you average it out between the 10 or so lower plan users and most of them on the two 99 plan. So yeah, 12 and a half, 30,000 MRR.”
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“Well, they pay a four 99 upfront onboarding fee. And then two 99 a month. We're paying right now about 12 50 to acquire customer.”