Saeju Jeong
Co-founder & Executive Chairman, Noom. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinvestor@saejujeong ↗LinkedIn ↗noom.com ↗Wikipedia ↗
After launching South Korea's first heavy metal record label and dropping out of college, Saeju Jeong co-founded the digital health platform Noom with Artem Petakov in 2008. He served as CEO for nearly 16 years before becoming Executive Chairman in 2023.
1shows
1appearances
14statements
2resolved
0supported
1contradicted
0%fully supported
Everything Saeju Jeong said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Noom co-founder: True empathy cannot be recreated by computers
“Empathy cannot be made up. Empathy cannot be recreated by computer.”
Jeong: Paywalls filter uncommitted users and yield higher-quality behavioral data
“We had a moment that we need to put the price, price wall. That is the way we can weed out who are not ready to commit for adopting healthy behavior, and that is the way also, as we are a product company, we can actually gather, gather higher quality data in o…”
Jeong: Noom subscriptions can now be canceled online in three clicks
“So matter of fact, we invested a ton into that the opportunity, and now the 100% self-cancellation is right there. You can, you have three clicks, then you can cancel that.”
Jeong: Traditional healthcare functions merely as reactive "sick care management"
“He always told patients to make sure that they have a healthy lifestyle. But Like, majority of patients develop the conditions, and he has to do, in other words, sick care management. So, he left a very big question to me that, why? Why are the societies point…”
Jeong: Strict diets fail after two weeks, triggering yo-yo behaviors
“The thing is, if we limit our users, there's enough study in our own, from our experience, if we limit our users, do this, not that, they may work for maybe two weeks, but it Cannot work more than that, and that create, as we know, and which make me sad, yo-yo…”
Noom precursors faced two years of rejections and dwindled to $2,700
“After two years of straight, like getting a no from all the NJ investors or VCs or even friends, It became clear. And the reality was, Guy, that we didn't have much money left in the bank. I remember we had, like, 2700 dollars”
Jeong: Early app CardioTrainer hit 5 million downloads in six months
“We, yeah, we received like five million downloads within six months by then. And by the time that was a break, like record breaking number.”
Jeong: Over 90% of CardioTrainer users ignored main features for step counting
“Majority of our users, 90% plus more, our users are not using the major features, which is tracking their running or the cycling. They are actually using our product for parameters.”
Jeong: Calorific became a top downloaded app within three months with zero marketing
“We literally launched the Colorific with no marketing budget. We just, we were probably naive by then. We launched the product. We firmly believe that if the product is good, people will somehow just download it. And matter of fact, the Colorific actually rece…”
Jeong: Father's Passing Completely Changed How He Views the World
“Basically my father's departure and you know, the last month with him was a precious gift to me and to my family, and that event completely changed the way I view the world still today.”
Jeong generated over $1 million with his heavy metal venture, Buyhard Production
“So, when I left Korea, my mom, I told my mom, mom, I figure from Byhar production, at first, I made more than a million dollars, mom.”
Jeong arrived in NY with under $5,000 after giving earnings to mother
“Below 5000 dollars, actually and the reason is I gave all my money to my mom, what I made from By Heart, and I reset myself again.”
Noom's earliest prototype was an interactive screen for a stationary bike
“So our first prototype was interactive screen with a stationary bike that you can touch the screen, you can follow the guide from the screen, all that.”
Noom changed its "red" food category to orange to prevent user misconceptions
“By the way, we actually wanted to update our food color system from red to orange. The reason is, because we use the red, people associate the red color that means, oh, this is bad, this is warning, blah, blah. It's not true. Red category food is is we need to…”
One line per show, most statements first. The link opens Saeju's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-founder & Executive Chairman, Noom | 1 | 14 | 0% 0/2 | full record on How I Built This → |