Reem Hassani

Everything Reem Hassani said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Prediction Not checkable as stated

Reem Hassani predicted the artisanal coffee movement would also happen to tea.

“We kept pitching the idea that what's happening to coffee is going to happen to tea. So that The connoisseurship and kind of the gourmetship of, if that's a word, of coffee is going to happen to tea. So we're just going to ride that wave.”

Reem Hassani Jul 5, 2021 ▶ 33:08 Numi Organic Tea: Reem Hassani and Ahmed Rahim

HOW I BUILT THIS Assertion Not checkable as stated

The co-founders' father bailed out Numi using his pension plan.

“Our dad kind of bailed us out on several occasions because summers were really tight, tea season isn't until the fall, and you have to buy all your teas in the summer, so he would bail us out with his pension plan”

Reem Hassani Jul 5, 2021 ▶ 36:04 Numi Organic Tea: Reem Hassani and Ahmed Rahim

HOW I BUILT THIS Disclosure

Reem Hassani decided to import traditional Middle Eastern dried lime tea.

“And so one of them was this dry desert lime that we drank as kids called Numi Basra, and, you know, that we'd always talked about in the family, somebody should import this tea. ... And I was like, okay, that's what I'm going to do.”

Reem Hassani Jul 5, 2021 ▶ 18:33 Numi Organic Tea: Reem Hassani and Ahmed Rahim

The other half of the tape: Reem Hassani's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about Reem Hassani, by other people (3)

HOW I BUILT THIS Assertion Supported

Numi Tea launched at five to ten times conventional tea bag prices.

“When Numi Organic Tea was launched in 1999 by brother and sister Ahmed Rahim and Reem Hassani, their prices were five or even 10 times higher than what people were used to paying for tea bags.”

Guy Raz Jul 5, 2021 ▶ 2:33 Numi Organic Tea: Reem Hassani and Ahmed Rahim

HOW I BUILT THIS Assertion Not checkable as stated

Numi hit $4.5 million in revenue by year four on $2,000 salaries.

“Yeah, we were already probably north of four and a half million by year four, and we were probably taking two to 3000 a month of salary.”

Ahmed Rahim Jul 5, 2021 ▶ 47:54 Numi Organic Tea: Reem Hassani and Ahmed Rahim

HOW I BUILT THIS Assertion Not checkable as stated

Numi Tea Financed Its Launch With a $250K Line of Credit on Dad's Home

“We went to our dad and asked him if he would use the leverage of his house to get a loan. So we partnered with a bank in Cleveland and he refinanced his home and he had a line of credit on his home up To X amount, but we just started with a 250,000 dollar line…”

Ahmed Rahim Jul 5, 2021 ▶ 35:21 Numi Organic Tea: Reem Hassani and Ahmed Rahim

One line per show, most statements first. The link opens Reem's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder & Chief Brand Officer, Numi Organic Tea	1	3	—	full record on How I Built This →