Everything Philippe Lehoux said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Missive drives 30% of new user growth via in-house affiliate program
“Till to that day, it drives a lot of revenue. Maybe 30% of the growth now of the new users come from the athlete program.”
Missive syncs actions back to email servers unlike larger collaborative solutions
“Whatever you do in Missive, and there's a lot that can happen because it's a collaborative tool, we sync it back to your email servers, which is mostly not the case now with those bigger collaborative solutions.”
Lehoux: Email clients are defensible because building one takes so long
“And there's a big bar to entry. I mean, just try to remember how many email client has launched in the last five years that you can remember. It's not a lot. It's just cause it's really long to get something that work. And so for that reason, that made us defe…”
Bootstrapping protects SaaS roadmaps from enterprise-driven feature bloat
“That's the freedom also being bootstrapped. Like, there's a bit less pressure to get to certain milestones, so you don't have that pressure to sign that next big customer to push that feature that you absolutely need. We don't really have that pressure, so it …”
Claiming disinterest in selling while profitable maximizes acquisition valuations
“I'm always saying like, I'm not interested to sell. Like it's profitable. We're growing. And that's kind of the right playbook anyway, if you want a big number.”
All three Missive co-founders still actively write code at $8M ARR
“So all developers. So we all code still today.”
Alternative pages targeting Front and Superhuman drove Missive's first $1M ARR
“And that really helped us get to, like, that first million dollar. Like, that one versus page with both superhuman and front probably drove, like, most of our initial customers.”
Missive applied to Y Combinator and was rejected before choosing to bootstrap
“Initially we did apply to YC, because for us it was like, oh, that's like, if we ever want to raise money, that's the school to go to, because I don't know, like, I'm from Quebec City, I know nobody that raised money and whatnot, and those, like, didn't work o…”
Missive targets accountants and lawyers via vertical influencer marketing campaigns
“We did accountant that's working. We're going to do lawyers, and then we're looking for the other ones, but it's kind of really hard because there's so many possibilities that it's more about what type of answer answer in each of those industries and which one…”
Small businesses use AI to build complex custom integrations in Missive
“But now because of AI, we're seeing even like smaller businesses, like twin employees building like really complex custom integration built in Missive with all the different tool in their stack.”
Missive's customer base is so distributed its largest industry segment is 6%
“If you look at the pie chart of the industries using Missiv, I think the biggest pot is, like, six percent So it's like six percent retail, and then it's just like five, six like 5.4, and then goes on.”
Feedback platform Canny was Missive's first customer and remains one today
“I think we found our first customer. Cani, which is still a customer. You know, Cani is like a feedback board that we still use at Missive. And those guys found us through our product on launch.”
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