Missive's customer base is so distributed its largest industry segment is 6%
Philippe Lehoux · Episode 806 | Bootstrapping Missive to $8M ARR Over 10 Years · Nov 11, 2025 · at 29:48
Philippe Lehoux, co-founder of Missive, explains to Rob Walling how remaining a horizontal SaaS platform gives Missive defensibility through an evenly distributed customer base.
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“If you look at the pie chart of the industries using Missiv, I think the biggest pot is, like, six percent So it's like six percent retail, and then it's just like five, six like 5.4, and then goes on.”
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