Disclosure certainty 4/5 debate potential 1/5

Mason: ConferenceBadge.com funded the development of Missive

Raphael Mason · I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business. · Jul 30, 2022 · at 5:19

Raphael Mason, co-founder of Missive, explains why Missive's equity split is not equal among the three co-founders.

0:00 / 0:44exact quote · 44.0s
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“Phil had started building my co-founder CEO at Missive. He started building conference badge All by himself back in 2013, and we joined him, and since he started the product, he had more equity, and it's while running and building Conference Badge that we found the need to communicate, to deal more efficiently with customer support, and we started building Missive, so Conference Badge is the is what allowed Missive to be built, to pay the bills, and So it's two companies, but since one funded the other, the equity remained the same.”

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Disclosure
Missive Reached $2M ARR with Only Three Founding Engineers Doing Support
“We actually hired our first employee, like not even a month ago. So everything I'm telling you today is we build it at, we were a tree and then just the three founders. We are all engineers. We are definitely not salespeople. We are engineers and we all do cus…”
Raphael Mason Jul 30, 2022 ▶ 12:45 I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business.
Insight
Mason: Missive's comparison pages explicitly state product shortcomings to deter poor-fit users
“It's a honest take. When there are some shortcomings in Missive compared to the other product, we do state it clearly, and we don't want to bring users in who won't like Missive and would actually rather use Spark or, like, a more personal-oriented email app.”
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Disclosure
Mason: Missive has not received an acquisition offer above $30 million
“No, not higher than that.”
Raphael Mason Jul 30, 2022 ▶ 16:36 I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business.
Disclosure
Mason: Missive remains entirely bootstrapped
“We are still. Yes.”
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Assertion Not checkable as stated
Missive reaches close to 2,000 paid customers
“Because we are at close to 2000 paid customers right now.”
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Assertion Not checkable as stated
Mason: Average Missive business customer pays $100 monthly
“A hundred bucks.”
Raphael Mason Jul 30, 2022 ▶ 9:13 I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business.
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