Mason: Missive's comparison pages explicitly state product shortcomings to deter poor-fit users
Raphael Mason · I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business. · Jul 30, 2022 · at 15:24
Raphael Mason, co-founder of collaborative email app Missive, explains the strategy behind their organic SEO competitor comparison pages to Nathan Latka.
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“It's a honest take. When there are some shortcomings in Missive compared to the other product, we do state it clearly, and we don't want to bring users in who won't like Missive and would actually rather use Spark or, like, a more personal-oriented email app.”
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