People, every show

Peter Himler

Founding Principal, Flatiron Communications LLC. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthor@PeterHimler ↗flatironcomm.com ↗

Peter Himler founded the New York-based PR and digital media consultancy Flatiron Communications in 2005, launching with The New York Times Company as its first client. Prior to that, he led media relations teams at major global agencies including Edelman, Burson-Marsteller, Cohn & Wolfe, and Hill & Knowlton.

What they said6 Shows1

Everything Peter Himler said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated

Himler: NYT's 2005 TimesSelect Paywall Failed Because Consumers Weren't Ready

“The first paywall that the Times introduced was called Times Select, and it was not successful. It came at a time when people were not ready to pay for content. It was about, no, no, it was later. Yeah, it was about 2005.”

Peter Himler Jun 11, 2016 ▶ 5:06 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

TOP FOUNDERS Assertion Supported

Himler: Consulting on NYT's First Paywall Led to Founding Flatiron

“One of which was one of my clients at Burson Marcello was the New York times. And they were launching something very significant in their in their realm. It was their first paywall and they wanted to work with me and they wanted to work with me by myself. And …”

Peter Himler Jun 11, 2016 ▶ 1:50 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

TOP FOUNDERS Assertion Partly supported

Himler: Twitter Acquired Influencer Startup Niche for $20 Million

“He started a company called Niche out of New York, N-I-C-H-E dot C-O. And basically he matched Brands with those that have big influence, a lot of followers on Vine, on Twitter, on Instagram, and he built this business, and then Twitter bought his company, he'…”

Peter Himler Jun 11, 2016 ▶ 13:32 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

TOP FOUNDERS Disclosure

Himler: Flatiron Pays Its PR Contractors $100 to $150 Per Hour

“A hundred to a 150 an hour.”

Peter Himler Jun 11, 2016 ▶ 14:33 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

TOP FOUNDERS Disclosure

Himler: Flatiron Communications Charges $7,500 to $12,500 Monthly Retainers

“My retainers, unlike some of the bigger agencies, which 15, 20, 30,000 a month, you know, I go from 7500 to 1205 a month.”

Peter Himler Jun 11, 2016 ▶ 15:32 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

TOP FOUNDERS Disclosure

Himler: Flatiron Communications Operates as a Four-Person Virtual Agency

“I have four, I have a team of four, and I have a virtual agency, so I pay them on an hourly, and I pay very well, and I keep.”

Peter Himler Jun 11, 2016 ▶ 14:23 He Helped Invent NYT Paywall in 2005, Predicts Future of Content, EP 278: Peter Himler

One line per show, most statements first. The link opens Peter's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founding Principal, Flatiron Communications LLC	1	6	50% 1/2	full record on Top Founders →