Everything Nicolas Dessaigne said on any show that made the record, most notable first. Each card names its show and opens the statement there.
No developer tool company is happy with a traditional marketing CMO
“To be honest, even at later stage, I don't know a single DevTool company that is happy with their CMO when they have a traditional marketing background.”
Charging for support incentivizes open-source startups to build overly complex products
“And finally, some open source companies charge for support and services, but I would actually discourage you to follow that monetization path because your incentive becomes to build the most complex product possible so you can charge for support and services. …”
Dev tool founders should reach $1M ARR before hiring their first salesperson
“As a rule of thumb, I would wait to get to about one million AR before hiring your first salesperson.”
Algolia scaled to $10M ARR without ever using a sales deck
“At Algolia, we didn't have a sales deck before we got to ten million ARR.”
Extreme technical difficulty makes startup ideas better by deterring competitors
“If something is really hard,
On the technical side, I mean, I think that's an even better idea.
Like nobody else is going to try, right?
If it's hard, like the bar is so high, nobody tries, and nobody does it.
If you have the courage to actually do it, if you …”
Dessaigne: Do Not Hire Sales or Marketing Before Product-Market Fit
“Don't have a hire for sales or marketing until product market fit.”
Offering cloud hosting is the only way to monetize open-source libraries
“The one way you can monetize these ideas is by offering a hosting service. Think about Next.js and Verso, for example.”
74% of YC dev tool startups have exclusively technical co-founders
“74% of YC DevTool companies had only tech co-founders, and that's compared to 45% for all of the other companies.”
Open source startups should not count on community contributions for code
“In the case of Airbyte, they got a lot of connectors contributed from the community, but I would be careful on that one. Most cases, you shouldn't count on them, because the quality of the contribution may not be up to your standards, and then you have to deal…”
Developer tools companies should have their software engineers directly handle customer support
“Developers hate speaking to these level one support people who don't know anything about the product they are supporting. Engineers should do support, and that's going to lead to two great things. One, your users are developers, and when they interact with dev…”
Dessaigne: Dev tool founders should lead marketing for a long time
“Well, similarly to sales, I think founders should lead marketing for a long time, maybe forever, actually.”
Dev tool startups should delay hiring dedicated developer advocates until Series A
“And probably at series A or later, it starts to make sense to hire dedicated dev advocates.”
Learning to sell is much easier than learning to communicate with developers
“Learning to sell is way easier than learning how to speak with a developer.”
Algolia closed its $53M Series B before finishing its pitch deck
“In the case of the build run, I mean, it went super fast. I mean, we actually closed the run before having, even having finished our funding deck, so it indeed went much faster than anticipated.”
San Francisco offers a superior talent pool for senior sales executives
“For a company, like a tech company like ours, definitely the talent pool for sales and marketing talents is San Francisco, especially for the highest positions. If you are looking for VP marketing, VP sales, The talent pool is much better here.”
Hiring top engineering talent is easier in Europe than San Francisco
“The concentration of, like, good tech people is probably better In Europe compared to, like, the competition you have here in SF. I mean, you have, like, crazy good people here, but the local industry is startup, so you are going to compete with so many other …”
Pitching Investors Doubles as Customer Acquisition for B2B Startups
“Many of the portfolio companies of investors, of potential investors, actually potential customers for us. It was kind of like, you know, fundraising for us was also business. It was also a way to reach out to new companies. And the best ever due diligence we …”
Early B2B startups should target the smallest companies with their problem
“And probably You want to go after the smallest company that has the problem you try to solve.”
AI SDR startups targeting non-selling founders will face massive churn
“If they go after the people who are not able to sell their own product, there is a little chance that they can do better, and this Customers are going to churn. A lot of revenue fast, but mostly churn.”
Building startups solely to patch temporary AI model deficiencies is doomed
“If you are just building something that's solving for the pains that GPT-V is not yet solving, it's probably a bad idea.”
Investing ahead of future AI models justifies the temporary overspend
“If you do invest in it, if you do, you're going to learn a lot from the process, and once the models are going to be ready, you plug them, and your product is going to be much better day one. So indeed, you have maybe wasted, I don't think that's the right wor…”
Open source models build enterprise trust and shorten regulated sales cycles
“I have that company in mind, Medplum, who is building an open source EHR, and I think for them, being open source was not about the go-to-market in the sense of, like, selling to developers. It was really about creating the trust at their customers, like, in t…”
Dessaigne: No One Can Sell an Early Product Better Than the Founder
“No one can sell the product better than the founder.”
Dessaigne: Hiring more people before PMF slows startups down
“The more people, the slower you get to product market fit. Because you become slow, there's a lot of inertia that you have to fight against. Like if you have a big team, then comes the problem of like, hey, and you want to pivot for whatever reason, then you h…”