People, every show

Marcos Rivera

Founder and CEO, Pricing I/O. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderoperatorauthorhostinvestor@PRICINGIO ↗LinkedIn ↗pricingio.com ↗

Marcos Rivera previously served as an operating executive and head of pricing and packaging at Vista Equity Partners. He is the author of Street Pricing: A Pricing Playlist for Hip Leaders in SaaS and hosts the Street Pricing podcast, advising B2B SaaS and AI-native startups on monetization strategies.

1shows
1appearances
5statements
0resolved
0supported
0contradicted
1said about them ↓

Everything Marcos Rivera said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Rivera: ProfitWell Offers Pricing Surveys but Skips Implementation
“They do a great job of offering some good survey services to figure out willingness to pay things like that, which a lot of folks take run with and use, but they don't really get into how do you implement this stuff?”
Marcos Rivera Jul 29, 2022 ▶ 4:15 What you can learn from Vista Equity's former head of pricing
TOP FOUNDERS Assertion Not checkable as stated
Rivera: McKinsey, Bain, and Simon-Kucher Charge High Six Figures to Millions
“All the Simon Kuchers out there, McKinsey's Bain, if you ever run a project with them, it's going to be in the very high six figures to even millions.”
Marcos Rivera Jul 29, 2022 ▶ 4:01 What you can learn from Vista Equity's former head of pricing
Rivera: Standard Small, Medium, Large SaaS Segmentation Is Outdated
“Who are you selling to? And no, small, medium, and large is not good enough anymore. I actually help them figure out either on a maturity curve or complexity curve, what these customers really want.”
Marcos Rivera Jul 29, 2022 ▶ 6:02 What you can learn from Vista Equity's former head of pricing
TOP FOUNDERS Disclosure
Rivera: Most Pricing.io Engagements Cost $25k to $175k
“The bell curve for our engagements can be anywhere the majority paid between anywhere from 25 to one 75 K for the entire engagement, some on the smaller end and some on the higher end”
Marcos Rivera Jul 29, 2022 ▶ 3:01 What you can learn from Vista Equity's former head of pricing
TOP FOUNDERS Assertion Not checkable as stated
Rivera: Pricing.io worked with 106 SaaS companies last year
“So last year we worked with 106 SaaS companies.”
Marcos Rivera Jul 29, 2022 ▶ 11:25 What you can learn from Vista Equity's former head of pricing

The other half of the tape: Marcos Rivera's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Chris Brisson 1

Every mention by year

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Top Founders 1

2022 1 mention in 1 episode

One line per show, most statements first. The link opens Marcos's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Founder and CEO, Pricing I/O 1 5 full record on Top Founders →
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