Loretta Markevics
Founder & CEO, Sēd Communications. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveauthorLinkedIn ↗lorettamarkevics.com ↗
With over two decades in advertising and public relations, she founded Sēd, an integrated marketing agency focused on startup growth strategies. She also founded The Farmers Finds, a nationwide platform promoting small-batch goods from farmers market brands.
1shows
2appearances
21statements
1resolved
1supported
0contradicted
100%fully supported
Everything Loretta Markevics said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Markovics: Hiring an in-house PR team offers no clear operational advantage
“I don't know that there is an advantage to having in-house versus versus an agency.”
Markevics: Seed Communications uses zero full-time staff, only long-term contractors
“That's our whole model is we don't have full-time hires for anything. We actually have a group of consultants that are signed on long-term contractually to work with us.”
Markevics: Actively anticipating business problems is scaring yourself for no reason
“Anticipating problems to me, it's like, It's almost scaring yourself for no reason. Like you can, I guess, look down the road and see if you're not going to be making money or if there's some issues that could affect you losing clients or, you know, but to me …”
Markevics: Founder micromanagement stems from a lack of confidence
“I think that micromanaging is just. A lack of confidence at least when you're having your own business. And then once you get your confidence, I think you start to back off a little bit more”
Markovics: PR Transcends Marketing to Manage Reputation and Long-Term Narrative
“Advertising is focused. At least when I was in the business on making the ad, like making the thing that is communicating about the brand and PR is broader than that. It's transcends the marketing department, although it includes it. And it's about how the com…”
Markovics: Media mentions without narrative strategy won't make a startup take off
“If you're not telling a story and you haven't strategically thought about how to utilize Media relations within your broader marketing mix, and also how to unfold a story for the press over time, then that's not really strategic. It's just a mention, and you'r…”
Markovics: Startups must engage PR agencies six months before product launch
“Probably like Six months before launch is a good time to engage PR and many times that's about the time when maybe a year out people are starting to develop their brand before they launch and then they kind of get their act together and then they're ready to l…”
Markovics: Startups should quickly finalize names to save budget for amplification
“I think naming is so important, but a lot of companies get stuck at the naming stage and actually spend so much of their budget on branding and they stay there and churn for really, really, really, really long time. I think it should be simpler where you land …”
Markovics: PR agencies cannot promise earned media placement results
“Media relations is earned media. Earned, meaning that you're telling a great story and that by virtue of the story you're telling and its interest to folks, readers or viewers, they want to feature you or talk about you. And so you can't promise results. It's …”
Markovics: Cheerios posted an inauthentic tribute using cereal when Prince died
“And at one point Cheerios, sorry, Cheerios put up a post That when Prince died, that said he was like RIP or something. And the Cheerio dotted the I, and I was just, I'm just like Cheerios. Why are you celebrating? Like, why are you not celebrating Prince's de…”
Markovics: Gen Z follows CEOs to enforce corporate accountability
“Gen Z follows probably more than any other generation ever has before. Like, fifteen-year-olds are following CEOs of companies to hold them accountable and following them also from brands they love to make sure that they're putting their dollars and their hear…”
Markovics: Large PR agencies demand monthly retainers of at least $20,000
“So big agencies, first of all, in the PR world, they won't take anything less than like, 20 K a month on a retainer.”
Markovics: Established brands lack the PR speed and agility of startups
“The hustle and the speed, they move so fast, you know, they'll make decisions super quick, so if an opportunity comes up as a PR professional, you have moments to capitalize on that. Whether you're in social, tweeting something back at someone, or if you're go…”
Markevics: Why I turned down an early buyout offer for Seed Communications
“Well, I was approached about a potential acquisition and that was actually the goal. When I started was I'm going to build this thing. And then maybe because we were focused on startups, which I see no slowing down in the startup community, it's growing and pe…”
Markevics: Seed Communications is doubling its growth year over year
“We've been doubling year on year.”
Markevics: 100% of Seed Communications' client business comes through referrals
“We have had, everything has been referral.”
Markevics: Gen Z has a huge misconception about what startups actually do
“There's a huge gap, by the way, of what Gen Z think startups are and do and what startups actually are and what they actually do.”
Markovics: Duplicate brand names are manageable across different sectors
“I do believe, though, that if you have a name and someone else happens to have the same name as you, just at least make it not be in your sector.”
Markevics: Seed Communications crossed $1M in revenue at two years old
“We are an integrated marketing firm that supports startups exclusively. We are two years old and we are crossing over to a million dollars in revenue.”
Markevics: Seed Communications runs an internal incubator to test marketing techniques
“We have an incubator where we started We start startups. That's part of that is our incubator so that we can test new things and new marketing techniques on those our own startup brands. And we just started about a year ago now, a brand where we support farmer…”
Markovics: Remote work made media outreach harder as editors ignore saturated inboxes
“And I think post COVID, especially in the media relations space, it's been tough to get back into the swing of how it used to be. And remembering that editors are at home, you know, they're not at their desks. They're getting all sorts of packages from PR firm…”
One line per show, most statements first. The link opens Loretta's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 WE LIVE TO BUILDLEDGER | Founder & CEO, Sēd Communications | 2 | 21 | 100% 1/1 | full record on We Live to Build → |