Loretta Markevics, founder and chief strategist of Seed Communications, discusses her startup marketing agency's early financial growth with host Sean Weisbrot.
“We are an integrated marketing firm that supports startups exclusively. We are two years old and we are crossing over to a million dollars in revenue.”
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More from Loretta Markevics
Opinion
Markovics: Hiring an in-house PR team offers no clear operational advantage
“I don't know that there is an advantage to having in-house versus versus an agency.”
Loretta MarkevicsOct 12, 2021▶ 20:44Every Startup Thinks Its Baby Is the Cutest in the Room
Disclosure
Markevics: Seed Communications uses zero full-time staff, only long-term contractors
“That's our whole model is we don't have full-time hires for anything. We actually have a group of consultants that are signed on long-term contractually to work with us.”
Loretta MarkevicsJul 30, 2024▶ 10:23She Turned Down an Acquisition Offer Before the Cake Was Baked
Insight
Markevics: Actively anticipating business problems is scaring yourself for no reason
“Anticipating problems to me, it's like, It's almost scaring yourself for no reason. Like you can, I guess, look down the road and see if you're not going to be making money or if there's some issues that could affect you losing clients or, you know, but to me …”
Loretta MarkevicsJul 30, 2024▶ 15:52She Turned Down an Acquisition Offer Before the Cake Was Baked
Insight
Markevics: Founder micromanagement stems from a lack of confidence
“I think that micromanaging is just. A lack of confidence at least when you're having your own business. And then once you get your confidence, I think you start to back off a little bit more”
Loretta MarkevicsJul 30, 2024▶ 20:08She Turned Down an Acquisition Offer Before the Cake Was Baked
Insight
Markovics: PR Transcends Marketing to Manage Reputation and Long-Term Narrative
“Advertising is focused. At least when I was in the business on making the ad, like making the thing that is communicating about the brand and PR is broader than that. It's transcends the marketing department, although it includes it. And it's about how the com…”
Loretta MarkevicsOct 12, 2021▶ 3:49Every Startup Thinks Its Baby Is the Cutest in the Room
Insight
Markovics: Media mentions without narrative strategy won't make a startup take off
“If you're not telling a story and you haven't strategically thought about how to utilize Media relations within your broader marketing mix, and also how to unfold a story for the press over time, then that's not really strategic. It's just a mention, and you'r…”
Loretta MarkevicsOct 12, 2021▶ 7:34Every Startup Thinks Its Baby Is the Cutest in the Room
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