Markovics: Gen Z follows CEOs to enforce corporate accountability
Loretta Markevics · Every Startup Thinks Its Baby Is the Cutest in the Room · Oct 12, 2021 · at 32:42
Loretta Markovics, founder of Seed Communications, discusses generational differences in consumer expectations and modern corporate accountability.
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“Gen Z follows probably more than any other generation ever has before. Like, fifteen-year-olds are following CEOs of companies to hold them accountable and following them also from brands they love to make sure that they're putting their dollars and their heart behind companies that are doing the right thing.”
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