Kevin Aluwi
Venture Partner, Lightspeed. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinvestor
Kevin Aluwi co-founded Indonesian super-app Gojek, building its data science and product capabilities and serving as its Co-CEO through its merger with Tokopedia into GoTo Group. He currently serves as a venture partner at Lightspeed, focusing on early-stage investments and advising founders.
1shows
1appearances
20statements
6resolved
2supported
1contradicted
33%fully supported
Everything Kevin Aluwi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Aluwi: Theoretical Super App Benefits Like Lower CAC Often Fail in Practice
“All of the things that are really, really appealing, they will talk about, you know, lower customer acquisition costs, you know, higher attach rates to different products. Talk about, you know, higher, you know, retention across different services the ease of,…”
Aluwi: Gojek curtailed fraudulent driver apps by copying their top features
“And so we ended up making the decision of actually copying those features. So we actually saw all of these like third party fraudulent apps. And instead of like, you know, building a whole system to kind of prevent them from being built or preventing them from…”
Aluwi: Gojek's volume rivals Uber globally and exceeds Lyft
“In terms of, you know, volume, I would say that we're up there with Uber globally and definitely larger than Lyft. I don't remember how many drivers are in the US, but it's definitely, we definitely have more drivers in the region than all of the, all of Ameri…”
Aluwi: Super Apps Require a Unifying Concept to Cross-Sell Successfully
“There kind of needs to be a unifying concept. Across all of your services within the app for your users to be able to think about your product in a sensible way, you know, and, for us, the way that our customers thought about us was that was they thought about…”
Aluwi: Billboard and digital ad campaigns are the laziest form of branding
“In my opinion,
It, the laziest kind of branding tends to be the most popular you know, just, you know, put your name and your, you know, copy on a billboard or on a CPM or CPC campaign.”
Aluwi: Gojek Ran a Private Security Operation to Protect Drivers
“We actually hired private security. So we actually work with private security companies to help these situations, to help our drivers in those situations, you know, to help kind of like, you know, extract them out of these sticky situations. And so we actually…”
Aluwi: Unclear deciders and consensus-driven product teams severely slow execution
“One relatively minor thing that I thought had a lot of impact with execution is being very clear that whoever is accountable for the result should also be the design, the decider. I found that a lot of literature out there says that product teams should be thi…”
Aluwi: Gojek has 2.7M drivers and completed 3B orders last year
“Today we have about 2.7 million drivers across Southeast Asia. We've completed about three billion orders last year.”
Aluwi: Gojek's IPO was Indonesia's largest ever, raising over $1B
“It was Indonesia's largest IPO of all time, where we raised over a billion dollars at Something like 27, twenty eight billion dollars in terms of valuation.”
Grab raised $250M while Gojek had only $2M six months post-launch
“For the first six months after launching our app, you know, we had only raised about two million dollars and our regional competitor had already raised 250. So they had literally like more than a hundred times more capital than we have.”
Aluwi: Great branding links visual identity directly to the physical service utility
“Looking for these opportunities where again, customers can kind of make that connection between, you know, the logo and the colors and the name with actually what the service is, I think is, is, are the opportunities that, that I would say people should look o…”
Aluwi: Gojek paid early drivers via physical cash booths with vaults
“In the early days, we actually had cash booths. So we actually had physical spaces with like a vault and a cash sitting in the vault where drivers can show up, you know, show that, oh, I'm, this is my driver ID. And this is the balance that I have with you, pl…”
Aluwi: Tackling Operationally Hard Tasks Creates Defensible Competitive Advantage
“Just simply doing things that are hard, as long as they prove, they create value to your customers actually is a position that makes it harder for your competitors to be able to win over your customers because it's hard to do those things.”
Aluwi: Early-stage startups should rely on operations before building technical solutions
“You know, I have no doubt that, you know, what we were building and what we are today is a technology company, but I do think that in the early days, you do have to be a lot more operations heavy. And then I think that, that lends to that scrappiness because t…”
Aluwi: Founders must perform operational roles themselves to recognize excellence when hiring
“I do think that as, and this is probably most relevant for founders, less, less for executives, but, you know, I think for, as a founder, I do think it's really important to understand the work that needs to be done in order to see what excellence looks like. …”
Aluwi: Startups outside tech hubs must master remote work quickly
“Companies who want to compete against world-class competitors outside of, you know, these technology centers like Silicon Valley need to be, become good at remote work Really fast. Because getting that talent probably means having offices that are, or individu…”
Aluwi: Early ride-hailing rivals failed to brand motorcycle drivers
“All of our competitors at the time, when they first entered the motorcycle ride hailing space didn't brand their drivers because they came from a car centric view.”
Aluwi: Gojek grew over 100% month-over-month for its first 16-18 months
“When we launched our app, you know, we grew more than a hundred percent month on month. For the first 1618 months. So we more than doubled every month for more than a year.”
Kevin Aluwi was the first driver on Gojek's car ride-hailing service
“So when we first launched our car ride hailing services, I think I was the first actual driver on the app.”
One line per show, most statements first. The link opens Kevin's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 LENNY'S PODCASTLEDGER | Venture Partner, Lightspeed | 1 | 20 | 33% 2/6 | full record on Lenny's Podcast → |