Aluwi: Theoretical Super App Benefits Like Lower CAC Often Fail in Practice
Kevin Aluwi · Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup | Kevin Aluwi (Gojek) · Mar 26, 2023 · at 10:26
Kevin Aluwi, co-founder and former CEO of Indonesian super app Gojek, critiques the popular VC and consultant thesis that bundling services into super apps reliably lowers CAC and improves retention.
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“All of the things that are really, really appealing, they will talk about, you know, lower customer acquisition costs, you know, higher attach rates to different products. Talk about, you know, higher, you know, retention across different services the ease of, you know, cross selling and upselling, you know, all of these things sound great, but in reality, a lot of those benefits don't pan out.”
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