Aluwi: Billboard and digital ad campaigns are the laziest form of branding
Kevin Aluwi · Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup | Kevin Aluwi (Gojek) · Mar 26, 2023 · at 25:54
Kevin Aluwi, co-founder and former CEO of Gojek, critiques standard marketing campaigns compared to physical, value-reinforcing branding strategies.
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“In my opinion, It, the laziest kind of branding tends to be the most popular you know, just, you know, put your name and your, you know, copy on a billboard or on a CPM or CPC campaign.”
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