Aluwi: Super Apps Require a Unifying Concept to Cross-Sell Successfully
Kevin Aluwi · Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup | Kevin Aluwi (Gojek) · Mar 26, 2023 · at 12:34
Kevin Aluwi, co-founder and former CEO of Gojek, explains why multi-product apps fail to cross-sell unless all services share an intuitive unifying anchor.
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“There kind of needs to be a unifying concept. Across all of your services within the app for your users to be able to think about your product in a sensible way, you know, and, for us, the way that our customers thought about us was that was they thought about the driver.”
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