Kevin Aluwi, co-founder and former CEO of Gojek, explains how Gojek navigated the lack of digital payment infrastructure in Indonesia during its early years.
Opinion
Aluwi: Theoretical Super App Benefits Like Lower CAC Often Fail in Practice
“All of the things that are really, really appealing, they will talk about, you know, lower customer acquisition costs, you know, higher attach rates to different products. Talk about, you know, higher, you know, retention across different services the ease of,…”
Assertion Not checkable as stated
Aluwi: Gojek curtailed fraudulent driver apps by copying their top features
“And so we ended up making the decision of actually copying those features. So we actually saw all of these like third party fraudulent apps. And instead of like, you know, building a whole system to kind of prevent them from being built or preventing them from…”
Assertion Not checkable as stated
Aluwi: Gojek's volume rivals Uber globally and exceeds Lyft
“In terms of, you know, volume, I would say that we're up there with Uber globally and definitely larger than Lyft. I don't remember how many drivers are in the US, but it's definitely, we definitely have more drivers in the region than all of the, all of Ameri…”
Insight
Aluwi: Super Apps Require a Unifying Concept to Cross-Sell Successfully
“There kind of needs to be a unifying concept. Across all of your services within the app for your users to be able to think about your product in a sensible way, you know, and, for us, the way that our customers thought about us was that was they thought about…”
Opinion
Aluwi: Billboard and digital ad campaigns are the laziest form of branding
“In my opinion,
It, the laziest kind of branding tends to be the most popular you know, just, you know, put your name and your, you know, copy on a billboard or on a CPM or CPC campaign.”
Assertion Supported
Aluwi: Gojek Ran a Private Security Operation to Protect Drivers
“We actually hired private security. So we actually work with private security companies to help these situations, to help our drivers in those situations, you know, to help kind of like, you know, extract them out of these sticky situations. And so we actually…”