Karen Cantwell
Founder and CEO, iStaySafe. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveistaysafe.com.au ↗
Karen Cantwell founded the Australian safety-tech company iStaySafe, which developed the TicTocTrack GPS smartwatch and tracking platform designed for child and personal safety. Under her leadership, the venture secured Queensland Government Business Development Fund backing before being acquired by Stay Safe Technology Pty Ltd in 2021.
1shows
1appearances
19statements
0resolved
0supported
0contradicted
Everything Karen Cantwell said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Cantwell: Investors own approximately 60% of iStaySafe
“So the investors probably own, at the moment we've got investors that own probably about 60% of the business.”
Cantwell: iStaySafe can probably achieve a $2M to $3M exit
“So I think we can probably realize, you know, a two to three million dollar exit potentially.”
Cantwell: iStaySafe landed watch manufacturing costs $60-$80 AUD
“The new one that's coming out is a little bit cheaper to make than the previous one we had because we've just changed manufacturers, but it costs us probably around between 60 to 80 dollars Australian landed.”
Cantwell: iStaySafe has 2,500 to 3,000 active subscribers
“We currently have probably about two and a half to 3000 subscribers live at the moment.”
Cantwell: 80% of iStaySafe business comes via B2B resellers
“About 20% of our business is now business to consumer, whereas previously when we started it was all business to consumer, whereas now we're more B to B because we've really moved into more of a reseller market in the last probably two years. So probably about…”
Cantwell: iStaySafe wholesales watches for $150, making $70 margin per unit
“With the resellers, we will sell the watch for them at about a 150 dollars wholesale. So we make less, we make probably about 70 dollars a watch on the watches, on the reseller price.”
Cantwell: iStaySafe charges resellers $11 monthly for SaaS, netting $3 to $4 margin
“The software with the SaaS for the resellers, they pay around 11 dollars a month. So we still make probably about three, four dollars per month on the SaaS, and then they put their mark up on top of that.”
Cantwell: iStaySafe generates approximately $30,000 per month in revenue
“We're probably around 30 in revenue at the month because we've, we're with the phone app, it's slightly cheaper because there's no SIM card with the phone app, so that brings the average monthly revenue per month down slightly.”
Cantwell: iStaySafe doubled MRR from roughly $15k-$16k after late-2019 acquisition
“Prior to that we were probably at around 1516, we probably doubled since we did that acquisition.”
Cantwell: iStaySafe expects to reach around $54k MRR in a year
“So we expect that by this time next year, we'll probably be doing just over around 54,000 MRR with the subscribers that will increase from the release of the new hardware.”
Cantwell: iStaySafe received a buyout offer of 2.8 times total revenue
“We had an acquisition offer last year that was 2.8 total revenue.”
Cantwell: iStaySafe did over $700k in total turnover last year
“Turnover last year was just over 700,000 with the hardware as well as the MRR in the SAS.”
Cantwell: iStaySafe restructured from seven down to two employees
“So we just went through a restructure last year from seven. We're down to two at the moment while we restructure and scale, and we're trying to build things back up again. So there's only two of us in the business at the moment.”
Cantwell: iStaySafe operates a hybrid SaaS and hardware model
“So it's pretty much SaaS plus hardware, so we do both.”
Cantwell: iStaySafe devices serve children, elderly, and lone workers
“So we have we have two devices at the moment. We've got a three G, which is, it's a small kids watch. We also use it for elderly. We also use it for domestic and family violence, lone workers.”
Cantwell: iStaySafe charges $200 AUD for hardware and $15-$20 monthly
“This one costs around 200 dollars Australian. So for the hardware, and then you're looking at between at around like 15 to 20 dollars a month for the SAS and the SIM and the use of the platform.”
One line per show, most statements first. The link opens Karen's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder and CEO, iStaySafe | 1 | 19 | — | full record on Top Founders → |