Karen Cantwell

Founder and CEO, iStaySafe · 1 appearance on the record.

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founderexecutiveistaysafe.com.au ↗

Karen Cantwell founded the Australian safety-tech company iStaySafe, which developed the TicTocTrack GPS smartwatch and tracking platform designed for child and personal safety. Under her leadership, the venture secured Queensland Government Business Development Fund backing before being acquired by Stay Safe Technology Pty Ltd in 2021.

19statements → 6claims → 0claims resolved → 3.42/5average certainty → 1.11/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

2 predictions · 4 assertions · 13 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Karen argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Karen Cantwell on measured tape to publish a rate. This says nothing about how they speak.

Everything Karen Cantwell said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Cantwell: Investors own approximately 60% of iStaySafe
“So the investors probably own, at the moment we've got investors that own probably about 60% of the business.”
Karen Cantwell Mar 3, 2022 ▶ 8:07 $700k Company For Sale
Prediction Not checkable as stated
Cantwell: iStaySafe can probably achieve a $2M to $3M exit
“So I think we can probably realize, you know, a two to three million dollar exit potentially.”
Karen Cantwell Mar 3, 2022 ▶ 14:03 $700k Company For Sale
Disclosure
Cantwell: iStaySafe landed watch manufacturing costs $60-$80 AUD
“The new one that's coming out is a little bit cheaper to make than the previous one we had because we've just changed manufacturers, but it costs us probably around between 60 to 80 dollars Australian landed.”
Karen Cantwell Mar 3, 2022 ▶ 2:55 $700k Company For Sale
Disclosure
Cantwell: iStaySafe has 2,500 to 3,000 active subscribers
“We currently have probably about two and a half to 3000 subscribers live at the moment.”
Karen Cantwell Mar 3, 2022 ▶ 3:57 $700k Company For Sale
Disclosure
Cantwell: 80% of iStaySafe business comes via B2B resellers
“About 20% of our business is now business to consumer, whereas previously when we started it was all business to consumer, whereas now we're more B to B because we've really moved into more of a reseller market in the last probably two years. So probably about…”
Karen Cantwell Mar 3, 2022 ▶ 4:02 $700k Company For Sale
Disclosure
Cantwell: iStaySafe wholesales watches for $150, making $70 margin per unit
“With the resellers, we will sell the watch for them at about a 150 dollars wholesale. So we make less, we make probably about 70 dollars a watch on the watches, on the reseller price.”
Karen Cantwell Mar 3, 2022 ▶ 4:37 $700k Company For Sale
Disclosure
Cantwell: iStaySafe charges resellers $11 monthly for SaaS, netting $3 to $4 margin
“The software with the SaaS for the resellers, they pay around 11 dollars a month. So we still make probably about three, four dollars per month on the SaaS, and then they put their mark up on top of that.”
Karen Cantwell Mar 3, 2022 ▶ 5:06 $700k Company For Sale
Disclosure
Cantwell: iStaySafe generates approximately $30,000 per month in revenue
“We're probably around 30 in revenue at the month because we've, we're with the phone app, it's slightly cheaper because there's no SIM card with the phone app, so that brings the average monthly revenue per month down slightly.”
Karen Cantwell Mar 3, 2022 ▶ 5:40 $700k Company For Sale
Assertion Not checkable as stated
Cantwell: iStaySafe doubled MRR from roughly $15k-$16k after late-2019 acquisition
“Prior to that we were probably at around 1516, we probably doubled since we did that acquisition.”
Karen Cantwell Mar 3, 2022 ▶ 6:03 $700k Company For Sale
Disclosure
Cantwell: iStaySafe raised about $1.6 million total through 2018
“About one 1.6.”
Karen Cantwell Mar 3, 2022 ▶ 7:49 $700k Company For Sale
Disclosure
Cantwell: iStaySafe founder holds a 20% equity stake
“20%.”
Karen Cantwell Mar 3, 2022 ▶ 9:02 $700k Company For Sale
Prediction Not checkable as stated
Cantwell: iStaySafe expects to reach around $54k MRR in a year
“So we expect that by this time next year, we'll probably be doing just over around 54,000 MRR with the subscribers that will increase from the release of the new hardware.”
Karen Cantwell Mar 3, 2022 ▶ 13:38 $700k Company For Sale
Disclosure
Cantwell: iStaySafe received a buyout offer of 2.8 times total revenue
“We had an acquisition offer last year that was 2.8 total revenue.”
Karen Cantwell Mar 3, 2022 ▶ 13:51 $700k Company For Sale
Assertion Not checkable as stated
Cantwell: iStaySafe did over $700k in total turnover last year
“Turnover last year was just over 700,000 with the hardware as well as the MRR in the SAS.”
Karen Cantwell Mar 3, 2022 ▶ 13:56 $700k Company For Sale
Assertion Not checkable as stated
Cantwell: iStaySafe restructured from seven down to two employees
“So we just went through a restructure last year from seven. We're down to two at the moment while we restructure and scale, and we're trying to build things back up again. So there's only two of us in the business at the moment.”
Karen Cantwell Mar 3, 2022 ▶ 15:25 $700k Company For Sale
Disclosure
Cantwell: iStaySafe operates a hybrid SaaS and hardware model
“So it's pretty much SaaS plus hardware, so we do both.”
Karen Cantwell Mar 3, 2022 ▶ 1:12 $700k Company For Sale
Disclosure
Cantwell: iStaySafe devices serve children, elderly, and lone workers
“So we have we have two devices at the moment. We've got a three G, which is, it's a small kids watch. We also use it for elderly. We also use it for domestic and family violence, lone workers.”
Karen Cantwell Mar 3, 2022 ▶ 1:24 $700k Company For Sale
Disclosure
Cantwell: iStaySafe charges $200 AUD for hardware and $15-$20 monthly
“This one costs around 200 dollars Australian. So for the hardware, and then you're looking at between at around like 15 to 20 dollars a month for the SAS and the SIM and the use of the platform.”
Karen Cantwell Mar 3, 2022 ▶ 2:26 $700k Company For Sale
Assertion Not checkable as stated
Cantwell: iStaySafe watches have roughly an 18-month hardware lifecycle
“No, I mean, we probably have a life cycle of about 18 months on the hardware, so the watches, some will grow about 18 months before they either turn it over, get a new one, or change”
Karen Cantwell Mar 3, 2022 ▶ 15:00 $700k Company For Sale

Appearances (1)

EpisodeDateSpeaking time
$700k Company For Sale Mar 3, 2022 9m
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