Karen Cantwell, founder of iStaySafe, estimates the potential acquisition valuation for her company.
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“So I think we can probably realize, you know, a two to three million dollar exit potentially.”
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More from Karen Cantwell
Disclosure
Cantwell: Investors own approximately 60% of iStaySafe
“So the investors probably own, at the moment we've got investors that own probably about 60% of the business.”
“The new one that's coming out is a little bit cheaper to make than the previous one we had because we've just changed manufacturers, but it costs us probably around between 60 to 80 dollars Australian landed.”
Cantwell: 80% of iStaySafe business comes via B2B resellers
“About 20% of our business is now business to consumer, whereas previously when we started it was all business to consumer, whereas now we're more B to B because we've really moved into more of a reseller market in the last probably two years. So probably about…”
Cantwell: iStaySafe wholesales watches for $150, making $70 margin per unit
“With the resellers, we will sell the watch for them at about a 150 dollars wholesale. So we make less, we make probably about 70 dollars a watch on the watches, on the reseller price.”
Cantwell: iStaySafe charges resellers $11 monthly for SaaS, netting $3 to $4 margin
“The software with the SaaS for the resellers, they pay around 11 dollars a month. So we still make probably about three, four dollars per month on the SaaS, and then they put their mark up on top of that.”
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