Cantwell: iStaySafe watches have roughly an 18-month hardware lifecycle
Karen Cantwell · $700k Company For Sale · Mar 3, 2022 · at 15:00
Karen Cantwell, founder of iStaySafe, discusses hardware product churn and customer retention cycles with Nathan Latka.
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“No, I mean, we probably have a life cycle of about 18 months on the hardware, so the watches, some will grow about 18 months before they either turn it over, get a new one, or change”
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More from Karen Cantwell
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“So the investors probably own, at the moment we've got investors that own probably about 60% of the business.”
Cantwell: iStaySafe can probably achieve a $2M to $3M exit
“So I think we can probably realize, you know, a two to three million dollar exit potentially.”
Cantwell: iStaySafe landed watch manufacturing costs $60-$80 AUD
“The new one that's coming out is a little bit cheaper to make than the previous one we had because we've just changed manufacturers, but it costs us probably around between 60 to 80 dollars Australian landed.”
Cantwell: iStaySafe has 2,500 to 3,000 active subscribers
“We currently have probably about two and a half to 3000 subscribers live at the moment.”
Cantwell: 80% of iStaySafe business comes via B2B resellers
“About 20% of our business is now business to consumer, whereas previously when we started it was all business to consumer, whereas now we're more B to B because we've really moved into more of a reseller market in the last probably two years. So probably about…”