Julia Hartz
Co-Founder and former CEO, Eventbrite. On 4 shows, 7 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@juliahartz ↗LinkedIn ↗eventbrite.com ↗Wikipedia ↗
Julia Hartz co-founded the global ticketing platform Eventbrite in 2006 and served as its CEO, leading the company through its public listing on the NYSE in 2018. She previously worked as a television production executive and is an active angel investor.
4shows
7appearances
84statements
20resolved
15supported
1contradicted
75%fully supported
18said about them ↓ Everything Julia Hartz said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Julia Hartz says Reddit's IPO valuation is justified by real-life community demand
“I'm not surprised that Reddit's going out at the valuation they're going out at, because I see it play out in real life in a way that's absolutely skyrocketing.”
Julia Hartz predicts Gen Z will simply switch to Instagram if TikTok is banned
“It's all, they'll just go to Instagram. They'll just spend more time on Instagram. That's not, it's not, like, it's really not gonna change their lives.”
Julia Hartz says niche is the new mass in post-pandemic live events
“Niche is the new mass. So people are absolutely wanting to be in more highly curated experiences that map to those groups that they found on Reddit.”
Julia Hartz says nobody wants to meet their future partner on dating apps
“But no one wants to meet on an app anymore. No one wants to meet their future partner on an app. They want to go be not so much at a bar hanging out meeting, or I met Kevin at a wedding. They want to be doing something they love and finding love at the same ti…”
CEO Julia Hartz argues workplace productivity is the antidote to social isolation.
“But I don't think work is the enemy. Like, I think being productive and being in community is the antidote to social isolation and mental health challenges.”
Hartz: CEOs should not be expected to take stances on every issue
“There has to be space for CEOs to be human and to be learning and growing alongside everyone else, and I reject the notion that a CEO should be You know know-all, be-all. Like, that's really dangerous, right? That's not good. So I stepped back from that practi…”
Hartz: Eventbrite stands for freedom of assembly despite controversial content
“We stand for freedom of assembly, and that's a really important thing for people to understand when they join the company, and there are things that people aren't going to agree with on the platform.”
Hartz: Data analytics teams actually benefit from not talking to customers
“I actually think that the data insights team that we have, it almost in a way has benefited from not talking to customers all day because they are actually looking at just the data and then looping that together with folks who are talking to customers all day …”
Hartz: Eventbrite will weather a major economic downturn
“Certainly I don't think Eventbrite is completely impervious to another, you know, big economic meltdown, but I feel pretty confident that, that we'll be able to weather the storm.”
Julia Hartz killed the "What Would Kevin Do" mindset upon becoming CEO
“I had to actively tell myself that on January first of this year, I was actually never, I was going to stop saying what would Kevin do? So I killed WWKD and I had to start making my own decisions.”
Julia Hartz says gamified childhoods leave young workers expecting instant job promotions
“But it's that leveling up that then lands them into the next level, the next unlock, then lands them into the job market, and they don't know what, they're like, where's my unlock? Where's my promo?”
Julia Hartz says parents must reparent their own smartphone habits before helping kids
“The second thing is, in order for us to help our kids, we have to reparent ourselves on smartphones.”
Julia Hartz says hosting in-person gatherings is the best way to influence
“It's not the best way to make money, but it's the best way to influence is getting people together in real life.”
Julia Hartz says Meetup lacked a commercial angle to become the Etsy of gathering
“Had they stuck with it, they probably could have become more of the Etsy of gathering, but I think what they lacked was a commercial angle.”
Julia Hartz notes over 75% of Gen Z report suffering from loneliness
“We also know that Gen Z is saying over 75% of them are saying they're suffering from loneliness.”
Julia Hartz admits it is difficult to make substantial profit in event ticketing
“I think it's hard to make a lot of money in ticketing.”
Hartz: Eventbrite went from record ticket sales to negative revenue in 14 days
“We went from, you know, record high ticket sales to negative revenue in 14 days, and something we had spent 14 years building was It basically evaporated in the span of two weeks.”
Hartz: Total event shutdown was a silver lining reset for Eventbrite
“For about two to three weeks, there were no events happening. And that pause guy was the silver lining for our business. We were forced to pause and reset. And what business gets to do that after 14 years and also a public company?”
Eventbrite was buckling under a competitor integration before the pandemic hit.
“Prior to COVID, things weren't going great at the company. We were a newly public company. We had acquired our largest competitor. We were buckling under the weight of that integration and migration and disappointing everyone.”
Frequent creators drove most Eventbrite revenue despite a poor product experience.
“Frequent creators, those who are coming to Eventbrite, regardless of their category, geo size, But they were using the platform at least one time a month. They were a small portion of creators producing a big portion of revenue, and our product absolutely suck…”
Hartz: Eventbrite virtual events swung from 1% to 90% and back to 10%
“So virtual events went from one percent of the events on Eventbrite to 90% of the events on Eventbrite to now 10%.”
Hartz: Eventbrite cut 50% of staff and raised two convertible debt rounds
“So when we halved the company, which was so extreme, no one was doing that, and when we raised more than we needed, and this is where being a public company was a virtue, because we could raise convertible debt, which, you know, we raised two rounds in very fa…”
Eventbrite generates 95% of its revenue from ticketing fees averaging $3.
“Well, so, 95% of the revenue comes from ticketing fees. And over 80% of the time, those ticketing fees are actually paid for by the consumer. And Eventbrite's ticketing fees, on average, are three dollars.”
The other half of the tape: Julia Hartz's own voice is left out of every number here. Other people bring the name up 17 times in 8 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Harry Stebbings 11Kevin Hartz 4Dylan Serota 2
Statements about Julia Hartz, by other people (1)
Serota: Companies should import culture from remote offices, not export HQ culture
“Companies overvalue the culture they have today and undervalue the culture they can evolve into and create in the future. So this was a big lesson for me from Julia hearts at event, right? That culture should not be stagnant or overly preserved. It should evol…”
Every mention by year
tap a year for its mentions
20VC 17
2024 3 mentions in 1 episode
2021 2 mentions in 1 episode
2020 4 mentions in 2 episodes 2 per episode
- 20VC: SPACs. What Are They? Why Now? How Do They Change The Venture Landscape? Are They Better Than IPOs & Direct Listings? How Should Founders Think About Them? Kevin Hartz & Troy Steckenrider @ A*
- 20VC: Sequoia's Roelof Botha on His Biggest Lessons Working Alongside Don Valentine, Mike Moritz and Doug Leone, Leading Sequoia's US Business and What Sequoia Do To Retain Their Edge at the Top & The Crucible Moments That Define Startup Success
- every mention in 2020, scene by scene →
2018 5 mentions in 3 episodes 2 per episode
- 20VC: Why Founders Must Use VCs as a Barometer, How to Make Distributed Teams Work Successfully & The Biggest Mistake People Make Early In Their Career with Dylan Serota, Founder @ Terminal
- 20VC: The Right Way For Founders To Think About Capital Efficiency, How To Create A Culture of Continuous Learning & The Secret To Talent Assessment and Optimisation with Mariam Naficy, Founder & CEO @ Minted
- 20VC: How Great VCs Handle Themselves In An M&A Process, Why M&A Has Become The Primary Method of Exit & How The Best M&A Teams Operationalise Their Process with James Loftus, Corporate Development Lead @ Square
- every mention in 2018, scene by scene →
One line per show, most statements first. The link opens Julia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-Founder and former CEO, Eventbrite | 4 | 55 | 73% 11/15 | full record on How I Built This → |
 MORE OR LESSLEDGER | Co-Founder and former CEO, Eventbrite | 1 | 14 | 100% 1/1 | full record on More or Less → |
| 20VCLEDGER | Co-Founder and former CEO, Eventbrite | 1 | 9 | 67% 2/3 | full record on 20VC → |
 MASTERS OF SCALELEDGER | Co-Founder and former CEO, Eventbrite | 1 | 6 | 100% 1/1 | full record on Masters of Scale → |