Julia Collins
Founder & CEO, Planet FWD. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@JuliaCollins ↗LinkedIn ↗planetfwd.com ↗Wikipedia ↗
Julia Collins is best known as the co-founder of automated pizza company Zume Pizza, where she became the first Black woman to co-found a venture-backed unicorn startup. She now leads Planet FWD, a carbon management and decarbonization platform for consumer brands, and previously launched climate-friendly snack brand Moonshot Snacks.
2shows
2appearances
23statements
9resolved
5supported
1contradicted
56%fully supported
Everything Julia Collins said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Collins: Lack of public climate mobilization is a bigger risk than corporate drop-off
“I worry less about big corporations maintaining their commitments than I do a lack of mobilization of everyday people around the issue.”
Julia Collins: Agriculture is a technology despite market valuation
“Agriculture can be a technology. Although the market doesn't always value it as such. Yes. It is technology.”
Collins: Adopting vegan meals is a top individual action to cut emissions
“One of the best things you could do on an individual basis to reduce your food-related footprint is to adopt more vegan times in your day.”
Collins: Climate tools for consumer brands cost $100,000 in consulting fees
“The tools that consumer brands needed to build climate positive companies just didn't exist. Or they existed if you had a 100,000 dollars to pay a consultant.”
Julia Collins: Great businesses require pairing analytical minds with creative storytellers
“If you have the data person alone, they're just dry. They're substantive, but they're dry. And if you have the storyteller alone, you know, it's just jelly sandwich. It's sweet, but it leaves you hollow. You have to put the two together.”
Collins: Founders must not tie self-worth to company valuation
“A good lesson that I learned is just, you just can't, you can't judge yourself or measure yourself based on the valuation of your company. You can't value yourself based on the valuation of your company.”
Collins became the first Black female unicorn founder at Zume's $2.25B valuation.
“We're a 2.25 billion dollar a year, built a 2.25 billion valuation company. That made me the first black woman to ever become a unicorn.”
Collins: The sustainability platform market is primarily being made in UK and EU
“I think there's still a market here in the United States, but the market's really being made in the UK and I and in the EU.”
Collins: Sustainability is rooted in ancestral and indigenous practices
“We talk about sustainability now as if it's like a new concept. But actually, indigenous people and many of our ancestors have been rooted in these practices of really honoring the value of things, and really honoring the value of people.”
Collins: US land functioned as a carbon sink under Native American management
“When Native Americans in the United States were in charge of managing the land, our land was a carbon sink.”
Julia Collins: Food waste causes about half of food-related climate change
“Food waste accounts for about half of food-related climate change.”
Julia Collins: Diet culture is incredibly harmful and creates food tension
“I think diet culture is incredibly harmful, actually. I think it creates a real tension around food, and food becomes about calories, and calories are scary and bad.”
Julia Collins: Carbon is the new calories in food data
“We really believe that carbon is the new calories, and so we work to make that possible through data.”
Collins: Planet FWD uses AI to automate expensive carbon accounting consulting
“We're looking at artificial intelligence and machine learning to automate some of the processes that have been controlled by consultants and therefore very expensive.”
Collins: Venture backers expect a 4x to 7x return in 4-7 years
“You gotta return that money at four to seven x in four to seven years, and it can feel like there's a lot of pressure.”
Collins: Supply chains account for 90% of food company carbon footprints
“So if you're a large food company, your footprint collectively around the supply chain of all of these goods is about 90% of your overall company footprint.”
Collins: Planet FWD Built an AI Digital Twin for Just Salad's Supply Chain
“Working with Just Salad, what we did was use artificial intelligence to analyze their supply chain. So not doing this in spreadsheets, but really using artificial intelligence to essentially create a digital twin Of that company's supply chain, showing them wh…”
Collins: Planet FWD works with Amazon on decarbonization
“I didn't know that I was going to build a B to B software platform that worked with companies like Amazon on decarbonization.”
Collins sold climate-friendly brand Moonshot Crackers to Patagonia in 2023.
“It was a cracker company called Moonshot which I sold to Pat, which we sold to Patagonia two years ago, which was a wonderful experience.”
Collins: Food systems account for over one-third of global emissions
“When we think about global greenhouse gas emissions, people don't often realize that more than a third Comes from land use and food systems.”
Collins: Seaweed sequesters carbon, deacidifies ocean water, and protects coastlines
“Seaweed has this beautiful ability to draw down carbon. Yes. To deacidify water columns. To act as literal barrier for coastal storms.”
One line per show, most statements first. The link opens Julia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 a16zLEDGER | Founder & CEO, Planet FWD | 1 | 12 | 40% 2/5 | full record on the a16z Podcast → |
 MASTERS OF SCALELEDGER | Founder & CEO, Planet FWD | 1 | 11 | 75% 3/4 | full record on Masters of Scale → |