Joshua Zloof
Founder, The Cozy Dragon. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveoperatorLinkedIn ↗zloof.com ↗
Joshua Zloof is the co-founder and former CEO of Sudden Coffee, a specialty instant coffee company that was backed by Y Combinator. He later worked as a product manager at Google and now creates interactive art installations and immersive experiences.
1shows
2appearances
16statements
0resolved
0supported
0contradicted
Everything Joshua Zloof said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Zloof: Sudden Coffee's subscriber count fell from 500 to 400
“So our peak was in or July, we had 500 subscribers. I think now we're closer to 400.”
Zloof: Sudden Coffee subscriber count dropped from 500 to around 400
“So our peak was in, ah, or July, we had 500 subscribers. I think now we're closer to 400.”
Zloof: New process cuts Sudden Coffee price to $1.50 and triples margins
“So it'll be dollar 50 and it'll also allow us to triple our margin. You know, we've been setting, sitting at two 75 with a 20% margin. And one of our investors was like, there's no way you can build a brand with that. Like it need, you need to make it way chea…”
Zloof: Sudden Coffee's vision is the world's largest virtual specialty cafe
“Long term, our real vision is to sort of build the world's largest specialty cafe using technology to sort of abstract all of the things you get from a cafe.”
Zloof: Sudden Coffee raised $2.9M led by Charles River Ventures
“We raised 2.9 from Charles River Ventures as our lead, and then this is our second round, so we raised 500 K a year ago.”
Zloof: Sudden Coffee reached $100K in sales and $20K MRR
“So we've done about a hundred K since January. We're at 20 K recurring.”
Zloof: Sudden Coffee raised $2.9M led by Charles River Ventures
“We raised 2.9 from Charles River Ventures is, is our lead, and then this is our second round, so you raised 500 K a year ago.”
Zloof: Sudden Coffee raised at a $6.25M pre-money valuation
“The valuation on this round is 6.25 pre.”
Zloof: Sudden Coffee pivots to wholesale partnerships with Intelligentsia and Equator
“We launched a partnership with Equator Coffee, which is a San Francisco-based roaster, and that was actually a pretty big shift for us. It was the first time we'd started going into wholesale, and so we did a second partnership with Intelligentsia Coffee, and …”
Zloof: Sudden Coffee subscription retention dropped significantly after launch
“Our retention scores, like on subscriptions went way down from what it was before.”
Zloof: Sudden Coffee Should Have Hired Chemical Engineer Two Years Earlier
“You know, I think we should have you know, two years earlier, like, hired a chemical engineer and started researching this from the beginning, but we were trying to sort of play it safe and iterate a little bit more”
Zloof: Sudden Coffee is raising $3M to scale capacity and marketing
“And we're now at the point where we're trying to raise a three million dollar round to really help us get to the next level of scale, both from a capacity standpoint and, but mostly from a marketing standpoint.”
Zloof: Sudden Coffee hit $100K in total sales and $20K MRR
“So we've done about a hundred K since January. We're at 20 K recurring.”
Zloof: Sudden Coffee's current round is at a $6.25M pre-money valuation
“The valuation on this round is 6.25 pre.”
Zloof: Sudden Coffee's core customers are 35 to 55 suburbanites
“Our customers are actually 35 to 55. They live outside of cities. They tend to live in suburbs. They have big houses. They're well-educated. A lot of them are doctors, professors, et cetera, but they live, you know, in a suburb of Nashville, for example.”
One line per show, most statements first. The link opens Joshua's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 THE PITCHLEDGER | Founder, The Cozy Dragon | 2 | 16 | — | full record on the Pitch → |