Zloof: Sudden Coffee's core customers are 35 to 55 suburbanites
Joshua Zloof · #10 Sudden Coffee · Mar 3, 2025 · at 25:52
Joshua Zloof, co-founder of instant coffee startup Sudden Coffee, discusses discovering their true customer demographic after conducting research through Y Combinator.
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“Our customers are actually 35 to 55. They live outside of cities. They tend to live in suburbs. They have big houses. They're well-educated. A lot of them are doctors, professors, et cetera, but they live, you know, in a suburb of Nashville, for example.”
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