Zloof: Sudden Coffee Should Have Hired Chemical Engineer Two Years Earlier
Joshua Zloof · After the Pitch: Sudden Coffee · Mar 3, 2025 · at 27:52
Joshua Zloof, co-founder of Sudden Coffee, reflects on early strategic missteps and being too cautious with venture capital instead of investing in deep technical R&D.
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“You know, I think we should have you know, two years earlier, like, hired a chemical engineer and started researching this from the beginning, but we were trying to sort of play it safe and iterate a little bit more”
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