John Doherty
Founder, John Doherty Coaching. On 2 shows, 2 appearances, plus 1 compilation re-air not counted. The Shows tab opens the full record on each.
founderexecutiveoperator@dohertyjf ↗LinkedIn ↗johnfdoherty.com ↗
He is best known for founding Credo and EditorNinja, both of which he grew and sold. Prior to coaching agency owners, he led organic growth and SEO initiatives at companies such as Zillow, HotPads, and Distilled.
2shows
2appearances
24statements
0resolved
0supported
0contradicted
Everything John Doherty said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Doherty: Credo revenue jumped 70% in 2020 as companies hired agencies
“And then we went to seventy-two million in twenty-twenty, because everyone fired their marketing teams, but still needed to do marketing, so they hired agencies. So we saw about a 70% lift in our revenue that year.”
Doherty: Guesting on podcasts is the new, more effective guest blogging
“Podcasts, by the way, new guest blogging is the best way. If you speak well and you have interesting things to share, it's a great way. You spend 30 minutes, you build a backlink and everyone that listens to that podcast also hears you speak. And a lot of us a…”
Doherty: Credo's programmatic landing pages convert at 30% to 50%
“Like, we get like, 30 to 50% conversion rates on these pages because they're so, so specific and you have enough of them you're gonna get enough enough traffic.”
Doherty: Single Moz mention generated over $300,000 for Credo over five years
“This one mention alone has made my company over 300,000 dollars in the last five years. One mention alone, 300 plus thousand dollars.”
Doherty: Putting testimonials below forms dropped conversions by 25%
“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
Doherty: SaaS sites should offer one single conversion entry point
“Choose one conversion event. Have one way for them to start. You can then route them in different ways based off of what they do, but choose one way to start. Don't make them choose between a free demo, a free trial you know, whatever else”
Commissions let marketplaces monetize lead growth without adding more suppliers
“We necessarily need to have the commissions in there so that as a number of leads grows, we don't have to bring on more agencies to work with to send them more work. We can just keep sending the same agencies more work and make more money from it at the same t…”
Agencies have bypassed Credo's commission only once in five years
“And so, you know, if they cut us out and I've only had that happen one time in the last five years, I've been running this business.”
Many 40-person SaaS startups lack marketing teams due to engineering focus
“A lot of SaaS companies, you know, even if they get to like 35 or 40 people, they, they've been focusing so much on like engineering product that sort of thing that they don't even have a marketing team in place and their founder probably isn't a marketer eith…”
Credo generated $100M in 2021 agency leads with a solo marketer
“Last year in 20, 21, we generated almost a hundred million dollars in digital marketing leads. I'm the only marketing person at the business.”
Doherty: Credo grew organic visits from 1,400 to 10,000 in one year
“We went from 1400 visits a month in November 2016 to almost 10,000 visits
In October, 2017, we saw like a five, six X lift in leads in this time as well.”
Doherty: Halving Credo's form fields increased conversions by 35%
“We reduce that down to six. This is our current form. And it's like 30, a 35% increase in conversions.”
Doherty: Automated follow-up emails recover 15% of unbooked Credo leads
“But we send them this email 10 minutes after, automatically, if they haven't converted, this stays about 15%. Of leads. About 50% of people that did not schedule. About 60% do, and then there's another 40%, and we save 15% of that 40%.”
Doherty: Automated SMS reminders reduced Credo demo no-shows by 30%
“So, here's an SMS that decreased no-shows for us, two demos, by 30%.”
Credo directly sends ongoing client work to 15 agencies
“We have basically 15 that we directly send work to on an ongoing basis.”
Credo generated $23,000 in monthly platform revenue excluding personal consulting
“Last month, total minus my consulting, we did 23,000 dollars.”
Credo makes approximately $8,000 per month from its commission revenue
“The commission side is about a third of that. So about eight grand a month, something like that.”
Half of Credo's clients seeking marketing agencies are acquired via SEO
“Most of our, these clients looking to hire an agency come through SEO. Half of them come through SEO.”
Credo ranks top three on Google for most of its listed agencies
“And I do that with the agencies and, you know, consultants on my platform as well in that they all have a public profile that's indexable. They can get reviews on there. And for most of the agencies, if you search their brand name, I rank number two or three w…”
Credo previously saw 13% monthly churn on its $100 per month tier
“So on my highest level at that time, which was three 75 a month, it was like three percent month on month. At my lowest level, which was a hundred dollars a month, it was about. 12 to 13%.”
Each active agency generates $10,000 to $15,000 annually for Credo
“An agency on the platform is probably worth somewhere around every agency that we're directly sending work to is probably worth somewhere around 10 to 15,000 dollars a year right now.”
Credo CEO: Company doubled revenue during pandemic with six-person team
“Credo has done well over the course of pandemic. We've about doubled revenue and we have a team of about six, kind of six core people, not everyone full-time, but working on the business every single week.”
Credo generates the majority of its revenue from monthly retainers
“Right now it's definitely the retainers. But the commission side is growing.”
One line per show, most statements first. The link opens John's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder, John Doherty Coaching | 1 +1 | 23 | — | full record on Top Founders → |
 STARTUPS FOR THE REST OF USLEDGER | Founder, John Doherty Coaching | 1 | 1 | — | full record on Startups For the Rest of Us → |