Everything Jeremy White said on any show that made the record, most notable first. Each card names its show and opens the statement there.
White: Consumers do not mind ad tracking if recommendations work
“What I'm convinced of is I don't think people don't want advertising, or don't want to be tracked. I personally think they want, just want, they want better advertising. They want it to actually work.”
White: Regulators will soon scrutinize undisclosed publisher affiliate guides
“And at some point soon I'm pretty sure that the various bodies governing sort of advertising may actually notice as well. It'd be like, hang on a minute, what's going on here? Is this properly labeled? Is this actually paid for or not?”
Jeremy White: Hubbing content across titles robs publications of their distinct voice
“And the problem with, and that sounds brilliant on paper, when you think from a financial point of view, but actually what you're doing then is you're robbing those particular media channels of their own voice, where you really cannot make somebody write, rewr…”
White: Patek Philippe had no e-commerce and allowed online dealer sales during COVID
“When the pandemic first hit it was the watch brands actually that that were incapable of leveraging any e-commerce whatsoever because they just weren't set up for it. Patek Philippe, for example, had no e-commerce strategy whatsoever. And so, for the first tim…”
White: Condé Nast wasted heavy investment on closed iPad magazine replicas
“I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines spent a lot of money A lot of money on trying to do this and then even try to do Kindle versions of the magazines as well, thinking this is where publishing was going, and…”
White: Tech affiliate commission is 2-4% versus 10-12% in fashion
“In technology, for example, it's traditionally around about two or three or four percent. Whereas in the States, it would be significantly higher. Whereas in other areas like in, in makeup or fashion, it could be up to between about 10 and 12%, for example.”
White: Future generated £79M from affiliate revenue in 2020
“If you look at what Future's doing, I think in, you know, end of September last year, they or maybe the year before their affiliate marketing reached seventy-nine million pounds, and that was 23% of the total group revenue, and the number of transactions made …”
White: The average Rolex buyer is 68 years old
“I think 68 is the average Rolex age buyer.”
Another Podcast 1