Jeff Jan

Everything Jeff Jan said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Insight

Jeff Jan's formula for e-commerce: lightweight, durable, and high-value products

“There's kind of a formula in there with the different types of products that work in an e-commerce type of business. And there was a list in there, and I don't remember everything, but there were definitely things, it was basically something that was, that you…”

Jeff Jan Aug 14, 2023 ▶ 19:18 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Assertion Not checkable as stated

REI agreed to stock Solo Stove via a single email exchange

“It was just one email, very brief email saying that he wanted to carry all of our products and we just replied back. Like there was no meeting. There was no testing. It just went straight into their stores.”

Jeff Jan Aug 14, 2023 ▶ 47:01 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Disclosure

Jeff Jan eliminated his household debt before going full-time on Solo Stove

“I kind of had this plan of, well, if we can get rid of all of our debt, it was basically three things. If I could Bring in enough income to allow her to be a stay-at-home mom, and we had, I think, two kids at the time with a third on the way, and we could pay …”

Jeff Jan Aug 14, 2023 ▶ 34:20 Solo Stove: Spencer and Jeff Jan

The other half of the tape: Jeff Jan's own voice is left out of every number here. 5 statements on the record name them. every mention, with the transcript →

Statements about Jeff Jan, by other people (5)

HOW I BUILT THIS Assertion Not checkable as stated

Solo Stove generated up to $10M in revenue as a two-person operation

“Revenue at that time I think was, I mean, between Fox and Solo, I was probably close to about, I want to say like seven-ish million bucks, Jeff. Is that, do you think that's about right? Yeah, probably. Yeah, seven to 10 or somewhere around there.”

Spencer Jan Aug 14, 2023 ▶ 40:00 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Disclosure

Solo Stove's founders did not sell any shares during its 2021 IPO

“We didn't sell any stock at the IPO. That IPO was truly an IPO where new stock was issued. So it wasn't a liquidity event for us.”

Spencer Jan Aug 14, 2023 ▶ 55:56 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Assertion Not checkable as stated

Spencer Jan bought garden cloches for 20 cents, sold for $15.99

“You know, we'd buy these things for 20 cents a piece and bundle them in maybe a pack of five and sell them for, you know, 1599, 1999 and just start selling.”

Spencer Jan Aug 14, 2023 ▶ 16:05 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Disclosure

Spencer and Jeff Jan invested $15,000 for Solo Stove's initial tooling

“I remember it's 15,000 dollars we put in... That was to get the tooling paid for.”

Spencer Jan Aug 14, 2023 ▶ 27:10 Solo Stove: Spencer and Jeff Jan

HOW I BUILT THIS Disclosure

Solo Stove was originally started to achieve a four-hour workweek

“We had this, I had this idea of this four hour work week. That's why we set out to do this.”

Spencer Jan Aug 14, 2023 ▶ 30:42 Solo Stove: Spencer and Jeff Jan

One line per show, most statements first. The link opens Jeff's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-founder, Solo Stove	1	3	—	full record on How I Built This →