Everything James Turner said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Turner: Founders struggle with copywriting because they are too close to products
“I think the biggest problem is that people have a really hard time putting themselves in the heads of their customers. Typically you've spent hours and hours of your life building up a product, building up a company, and you're just too close to it to see what…”
Turner: A 2% homepage conversion rate is average; 10% is great
“Two percent is fine. I think it's probably around the average. I don't think that that's upsetting. 10% would be great.”
Turner: Mine Amazon reviews to quantify pain points and build messaging
“Amazon review mining is, is a thing that is great if you have a product that either has, is on Amazon or has a competitor on Amazon or a similar product or even a book about what you're selling. You can go through large, large numbers of small reviews by peopl…”
Turner: Effective conversion research requires at least a three-month retainer
“So the conversion focused deep dive customer research stuff takes a long time, hence the three month retainer minimum. You just can't really do, do enough research to do it justice with any time less than that.”
James Turner: Turner Creative made ~$36k in first year revenue
“It was something like 36,000 dollars.”
James Turner: Turner Creative 2015 revenue approached $40k to $45k
“2015 was somewhere, it was edging closer to 40, 45,000.”
Turner: Turner Creative charges $10,000 for a three-month part-time retainer
“So I've been slowly increasing my prices, so averaging them out would be no good, but I'll tell you what I'm doing right now that's really working for me is, is 10,000 for a three month part time retainer.”
Turner limits his agency to a maximum of two concurrent retainers
“I only want to do two retainers at a time. I don't like to overtax that kind of thing.”