Everything Jake Kloberdanz said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Kloberdanz: OneHope will become the largest US DTC wine brand
“And we'll be the largest direct to consumer wine brand in the U S in the next couple of years too.”
Kloberdanz: Grapes represent only 10% to 15% of wine production costs
“Relative to that bottle of wine, generally the grapes are 10 to 15% of the cost.”
Kloberdanz: People born today are on track to live to 150
“But we're on the way to where people are expected to live to like a 150 that are being born now.”
Kloberdanz: Corporate giving compounds over time and belongs at inception
“Donating and volunteering today, it compounds down the road or it should. And so when I think about it, it's really a progression and it should be at the heart of a business from the very beginning, even if it's really small.”
Kloberdanz: Founders must project scale and shield customers from startup struggles
“If you're a really great brand it always looks bigger than it actually is, and it always looks easier than it is, and you have to make it that way. You don't want to drag your customers through the bumpy stuff.”
Kloberdanz: OneHope will sell over 2.5 million wine bottles this year
“We're going to sell over two and a half million bottles.”
Kloberdanz: OneHope is a top 100 US winery by volume
“We're definitely in the top hundred by volume out of over 11,000 now.”
Kloberdanz: Over 10,000 people sell ONEHOPE Wine, 99% women
“Over 10,000 and 99% of them are women and over half of them are moms.”
ONEHOPE Wine operates asset-light, owning only about 1% of its vineyards
“We're a very asset light business, so we own about one percent of our vineyards and we work with some of the best vineyard families.”
Kloberdanz: Single-block sourcing increases weather volatility versus blending
“People would think that the consistency would be higher if you source from the exact same block every year. But actually, then the weather has a chance of affecting it a lot more, right?”
Kloberdanz: ONEHOPE launched with $10K from mom and $75K credit debt
“A perfect example is our first year. We only had enough to be able to donate 10,000 dollars. This was pre any outside financing. This was when my mom had given me 10 grand of equity and I had 75,000 dollars on credit cards and are the amount of passion and pur…”
Kloberdanz: American Express pioneered and trademarked cause-related marketing
“American express was really the first ones to trademark that phrase and term it. And they actually re renovated and rebuilt the statue of Liberty.”
AMERICAN OPTIMISTLEDGER