Prediction Didn’t hold up AI assessment confidence: 90% certainty 4/5 debate potential 2/5

Kloberdanz: OneHope will become the largest US DTC wine brand

Jake Kloberdanz · Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale · Sep 9, 2021 · at 6:25

Jake Kloberdanz, CEO of OneHope Wine, predicts the company's growth in the direct-to-consumer wine market over the coming years.

0:00 / 0:03exact quote · 3.7s
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“And we'll be the largest direct to consumer wine brand in the U S in the next couple of years too.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jake Kloberdanz

Assertion Supported
Kloberdanz: Grapes represent only 10% to 15% of wine production costs
“Relative to that bottle of wine, generally the grapes are 10 to 15% of the cost.”
Jake Kloberdanz Sep 9, 2021 ▶ 13:54 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Prediction Didn’t hold up
Kloberdanz: People born today are on track to live to 150
“But we're on the way to where people are expected to live to like a 150 that are being born now.”
Jake Kloberdanz Sep 9, 2021 ▶ 33:07 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Insight
Kloberdanz: Corporate giving compounds over time and belongs at inception
“Donating and volunteering today, it compounds down the road or it should. And so when I think about it, it's really a progression and it should be at the heart of a business from the very beginning, even if it's really small.”
Jake Kloberdanz Sep 9, 2021 ▶ 28:35 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Insight
Kloberdanz: Founders must project scale and shield customers from startup struggles
“If you're a really great brand it always looks bigger than it actually is, and it always looks easier than it is, and you have to make it that way. You don't want to drag your customers through the bumpy stuff.”
Jake Kloberdanz Sep 9, 2021 ▶ 31:35 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Prediction Didn’t hold up
Kloberdanz: OneHope will sell over 2.5 million wine bottles this year
“We're going to sell over two and a half million bottles.”
Jake Kloberdanz Sep 9, 2021 ▶ 5:59 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Assertion Partly supported
Kloberdanz: OneHope is a top 100 US winery by volume
“We're definitely in the top hundred by volume out of over 11,000 now.”
Jake Kloberdanz Sep 9, 2021 ▶ 6:05 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
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