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Jake Kloberdanz

Founder & CEO, ONEHOPE Wine · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveathlete@JakeKloberdanz ↗LinkedIn ↗onehopewine.com ↗

Jake Kloberdanz is the founder and CEO of ONEHOPE Wine, a Napa Valley winery centered on Cause-Centric Commerce that donates to charitable causes. A former UC Berkeley national rugby champion, he has expanded into Napa hospitality with Estate 8 and Oakford and serves as a board advisor to 8VC.

12statements → 7claims → 6claims resolved → 33%fully supported → 4/5average certainty → 1.58/5average debate potential → ≈4.0/5argument clarity, estimated →

2 supported 1 partly supported 3 contradicted 1 not checkable as stated how the 7 claims stand · each chip opens the sources

3 predictions · 4 assertions · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 6 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jake argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Kloberdanz: Grapes represent only 10% to 15% of wine production costs
“Relative to that bottle of wine, generally the grapes are 10 to 15% of the cost.”
Jake Kloberdanz Sep 9, 2021 ▶ 13:54 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale

Their most notable contradicted claim

Prediction Didn’t hold up
Kloberdanz: OneHope will become the largest US DTC wine brand
“And we'll be the largest direct to consumer wine brand in the U S in the next couple of years too.”
Jake Kloberdanz Sep 9, 2021 ▶ 6:25 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
50% certainty 4
50% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jake Kloberdanz on measured tape to publish a rate. This says nothing about how they speak.

Everything Jake Kloberdanz said on American Optimist that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Didn’t hold up
Kloberdanz: OneHope will become the largest US DTC wine brand
“And we'll be the largest direct to consumer wine brand in the U S in the next couple of years too.”
Jake Kloberdanz Sep 9, 2021 ▶ 6:25 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Assertion Supported
Kloberdanz: Grapes represent only 10% to 15% of wine production costs
“Relative to that bottle of wine, generally the grapes are 10 to 15% of the cost.”
Jake Kloberdanz Sep 9, 2021 ▶ 13:54 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Prediction Didn’t hold up
Kloberdanz: People born today are on track to live to 150
“But we're on the way to where people are expected to live to like a 150 that are being born now.”
Jake Kloberdanz Sep 9, 2021 ▶ 33:07 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Insight
Kloberdanz: Corporate giving compounds over time and belongs at inception
“Donating and volunteering today, it compounds down the road or it should. And so when I think about it, it's really a progression and it should be at the heart of a business from the very beginning, even if it's really small.”
Jake Kloberdanz Sep 9, 2021 ▶ 28:35 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Insight
Kloberdanz: Founders must project scale and shield customers from startup struggles
“If you're a really great brand it always looks bigger than it actually is, and it always looks easier than it is, and you have to make it that way. You don't want to drag your customers through the bumpy stuff.”
Jake Kloberdanz Sep 9, 2021 ▶ 31:35 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Prediction Didn’t hold up
Kloberdanz: OneHope will sell over 2.5 million wine bottles this year
“We're going to sell over two and a half million bottles.”
Jake Kloberdanz Sep 9, 2021 ▶ 5:59 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Assertion Partly supported
Kloberdanz: OneHope is a top 100 US winery by volume
“We're definitely in the top hundred by volume out of over 11,000 now.”
Jake Kloberdanz Sep 9, 2021 ▶ 6:05 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Assertion Not checkable as stated
Kloberdanz: Over 10,000 people sell ONEHOPE Wine, 99% women
“Over 10,000 and 99% of them are women and over half of them are moms.”
Jake Kloberdanz Sep 9, 2021 ▶ 8:51 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Disclosure
ONEHOPE Wine operates asset-light, owning only about 1% of its vineyards
“We're a very asset light business, so we own about one percent of our vineyards and we work with some of the best vineyard families.”
Jake Kloberdanz Sep 9, 2021 ▶ 15:21 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Insight
Kloberdanz: Single-block sourcing increases weather volatility versus blending
“People would think that the consistency would be higher if you source from the exact same block every year. But actually, then the weather has a chance of affecting it a lot more, right?”
Jake Kloberdanz Sep 9, 2021 ▶ 19:33 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Disclosure
Kloberdanz: ONEHOPE launched with $10K from mom and $75K credit debt
“A perfect example is our first year. We only had enough to be able to donate 10,000 dollars. This was pre any outside financing. This was when my mom had given me 10 grand of equity and I had 75,000 dollars on credit cards and are the amount of passion and pur…”
Jake Kloberdanz Sep 9, 2021 ▶ 23:12 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale
Assertion Supported
Kloberdanz: American Express pioneered and trademarked cause-related marketing
“American express was really the first ones to trademark that phrase and term it. And they actually re renovated and rebuilt the statue of Liberty.”
Jake Kloberdanz Sep 9, 2021 ▶ 29:17 Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale

Appearances (1)

EpisodeDateSpeaking time
Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lons Sep 9, 2021 27m
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