Kloberdanz: Over 10,000 people sell ONEHOPE Wine, 99% women
Jake Kloberdanz · Jake Kloberdanz: Cause-Centric Commerce and the Art of Award-Winning Winemaking · Joe Lonsdale · Sep 9, 2021 · at 8:51
Jake Kloberdanz, founder and CEO of ONEHOPE Wine, details the demographics of ONEHOPE's direct-to-consumer sales network to Joe Lonsdale.
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“Over 10,000 and 99% of them are women and over half of them are moms.”
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More from Jake Kloberdanz
Kloberdanz: OneHope will become the largest US DTC wine brand
“And we'll be the largest direct to consumer wine brand in the U S in the next couple of years too.”
Kloberdanz: Grapes represent only 10% to 15% of wine production costs
“Relative to that bottle of wine, generally the grapes are 10 to 15% of the cost.”
Kloberdanz: People born today are on track to live to 150
“But we're on the way to where people are expected to live to like a 150 that are being born now.”
Kloberdanz: Corporate giving compounds over time and belongs at inception
“Donating and volunteering today, it compounds down the road or it should. And so when I think about it, it's really a progression and it should be at the heart of a business from the very beginning, even if it's really small.”