Gustav Mellentin
On 1 show, 1 appearance. The Shows tab opens the full record on each.
1shows
1appearances
13statements
1resolved
1supported
0contradicted
100%fully supported
Everything Gustav Mellentin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mellentin: 50% margins in adtech are totally unsustainable
“I think, yes, there are people who do 50%, but I think that's totally not sustainable, and it's a different business model than ours.”
Mellentin: Middlemen rarely sustain take rates above 10% long-term
“I think over time, I think it's hard to imagine industries where the middleman Takes out a lot more than 10% for facilitating the trade.”
Mellentin: Preserving a marriage is not the end-all, be-all for founders
“I don't think it's, I mean, I don't think it's the, you know, end all be all to keep your marriage alive, I mean, you know, I think there are other ways of having great personal relationships with friends and with your kids and so on, but I think, you know, yo…”
Mellentin: Leading with data is the best strategy to sell to CMOs
“I'd say in most conversations with new clients and onboarding new clients, the story we lead with is around data because that's really what's on the CMO's mind and is the best way to initiate a”
Adform's $20 million venture debt facility is not asset-backed.
“Yeah, so we don't, it's not backed against anything. There's a lot of clauses, and I cannot remember them all. Relatively complicated, and I know that I've known, know that I've signed my life away 10 times during all these negotiations, and at the end of the …”
Mellentin: Most of Adform's revenue comes from programmatic ad trading
“Most of the business today is actually in the trading space. So most of the revenue is coming from there.”
Mellentin: Data management is Adform's fastest-growing unit at 10% of revenue
“And the data model is the fastest growing part of the business. So it's a product we launched just a couple of years ago. So it's definitely the fastest growing, but it's probably down to around 10% of the actual business. A lot of the growth is coming from th…”
Mellentin: Adform takes around 10% on trading ad spend
“Yeah, so I would say, let's say around 10%, right?”
Adform reached 750 employees across 18 global offices by 2017.
“Today we're around 750 people around the world with 18 offices.”
Adform bootstrapped eight years before raising $5M equity and $20M debt.
“So the first like seven, seven, eight years was all bootstrap. And then we decided to take a little bit of money just to do the international expansion and so on. So we took in some, and I mean, I think overall we were taking in equity just around five million…”
Mellentin: Adform has around 100 standalone DMP customers
“So now there's going to be a bit of a guess, but I would say maybe maybe a hundred.”
Mellentin: Adform targets between $50M and $100M revenue in 2017
“So so we don't know what publish, but let me just say it's somewhere between 50 and a hundred million. Yep. Somewhere in, in, in, in, in, in, in there.”
One line per show, most statements first. The link opens Gustav's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | 1 | 13 | 100% 1/1 | full record on Top Founders → |