Mellentin: Leading with data is the best strategy to sell to CMOs
Gustav Mellentin · 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days · Oct 10, 2017 · at 4:56
Gustav Mellentin, founder and CEO of adtech company Adform, explains his enterprise go-to-market and pitching strategy.
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“I'd say in most conversations with new clients and onboarding new clients, the story we lead with is around data because that's really what's on the CMO's mind and is the best way to initiate a”
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More from Gustav Mellentin
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“I think over time, I think it's hard to imagine industries where the middleman Takes out a lot more than 10% for facilitating the trade.”
Mellentin: Preserving a marriage is not the end-all, be-all for founders
“I don't think it's, I mean, I don't think it's the, you know, end all be all to keep your marriage alive, I mean, you know, I think there are other ways of having great personal relationships with friends and with your kids and so on, but I think, you know, yo…”
Adform's $20 million venture debt facility is not asset-backed.
“Yeah, so we don't, it's not backed against anything. There's a lot of clauses, and I cannot remember them all. Relatively complicated, and I know that I've known, know that I've signed my life away 10 times during all these negotiations, and at the end of the …”
Mellentin: Most of Adform's revenue comes from programmatic ad trading
“Most of the business today is actually in the trading space. So most of the revenue is coming from there.”
Mellentin: Data management is Adform's fastest-growing unit at 10% of revenue
“And the data model is the fastest growing part of the business. So it's a product we launched just a couple of years ago. So it's definitely the fastest growing, but it's probably down to around 10% of the actual business. A lot of the growth is coming from th…”