Disclosure certainty 3/5 debate potential 1/5

Mellentin: Adform targets between $50M and $100M revenue in 2017

Gustav Mellentin · 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days · Oct 10, 2017 · at 16:13

Gustav Mellentin, co-founder and CEO of Adform, discusses the company's internal stretch goals and revenue targets with Nathan Latka.

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“So so we don't know what publish, but let me just say it's somewhere between 50 and a hundred million. Yep. Somewhere in, in, in, in, in, in, in there.”

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More from Gustav Mellentin

Opinion
Mellentin: 50% margins in adtech are totally unsustainable
“I think, yes, there are people who do 50%, but I think that's totally not sustainable, and it's a different business model than ours.”
Gustav Mellentin Oct 10, 2017 ▶ 6:23 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
Insight
Mellentin: Middlemen rarely sustain take rates above 10% long-term
“I think over time, I think it's hard to imagine industries where the middleman Takes out a lot more than 10% for facilitating the trade.”
Gustav Mellentin Oct 10, 2017 ▶ 6:29 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
Insight
Mellentin: Preserving a marriage is not the end-all, be-all for founders
“I don't think it's, I mean, I don't think it's the, you know, end all be all to keep your marriage alive, I mean, you know, I think there are other ways of having great personal relationships with friends and with your kids and so on, but I think, you know, yo…”
Gustav Mellentin Oct 10, 2017 ▶ 18:16 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
Insight
Mellentin: Leading with data is the best strategy to sell to CMOs
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Gustav Mellentin Oct 10, 2017 ▶ 4:56 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
Disclosure
Adform's $20 million venture debt facility is not asset-backed.
“Yeah, so we don't, it's not backed against anything. There's a lot of clauses, and I cannot remember them all. Relatively complicated, and I know that I've known, know that I've signed my life away 10 times during all these negotiations, and at the end of the …”
Gustav Mellentin Oct 10, 2017 ▶ 10:25 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
Disclosure
Mellentin: Most of Adform's revenue comes from programmatic ad trading
“Most of the business today is actually in the trading space. So most of the revenue is coming from there.”
Gustav Mellentin Oct 10, 2017 ▶ 4:22 808: AdTech: AdForm Beats $40m Revenue Monetizing These 3 Days
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