Everything Glen Coates said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Coates: Bottom-up management destroys product cohesion across multi-product software suites
“The problem with power to the edges and bottoms up decision making Is that the value of a product like Shopify, or the value of, not even a product, like a product suite, like, because Shopify has many products, right? And look at Apple, right? Like Apple is l…”
Coates: Shopify competes directly with Amazon today
“Well, I mean, Shafak meets with Amazon today. Oh, absolutely. Hundred percent. Hundred percent.”
Coates: Product founders who hire a Head of Product are quitting
“The minute that person says this other person is the head of product, they've done one of two things. They've either quit their job, or they have given that other person a title that everyone knows is bullshit, and they've basically given that person a death s…”
Coates: Competing with Shopify in e-commerce is terrifying due to its buyer aggregator engine
“These days I'm like, I'd be fucking terrified to be competing with Shopify in commerce. Not, we have a great platform, but like, we've got it joined at the hip to an incredible buyer aggregation engine, which is just hard to, it's hard to overcome how powerful…”
Coates: Shopify's key strategic weakness is lacking top-of-funnel control
“I think one of Shopify's challenges today is that we fundamentally do not control the top of the funnel, right? Like the top of the funnel for shopping on is something else, right? It's a social media site. It's a news site. It's an ad on Google. It's somewher…”
Coates: Microsoft's AI Bing launch is an asymmetric attack on Google
“Search is like a non-part of their business, but search is everything to Google. Like if search ads stop working, Google doesn't, is not a thing anymore. And so they are swinging for the fences with a completely novel approach, which might not work, but if it …”
Coates: Companies trying to serve both SMB and enterprise usually fail
“The world is littered with the corpses of, you know, the companies that tried to serve SMB and enterprise at the same time.”
Coates: AI agents reach 75% in 10 minutes, but 95% is brutal
“Well, look, I mean, I think the exciting and frustrating thing about LLMs right now is that you can get an LLM like agent thing, like a sidekick-esque thing. You can get it to like 75% in like 10 minutes. And then it's like this brutal hill climb to get it to,…”
Coates: Factual LLM outputs are merely the hallucinations that users prefer
“Yeah, you know, that's its job, right? You know that every time it emits a token, it's hallucinating, right? It's just that you like some of the hallucinations more than the others, right?”
Coates: GUI AI agents instantly turn the open web into an app store
“If it actually works, the strategic brilliance of that is they instantly have the world's largest app store because the world's largest app store is just the web, right?”
Coates: Employees who 'disagree and commit' execute at 80% speed
“They don't move down the field quite as fast, but there is a difference between moving down field at 80% speed and, like, literally digging your heels in.”
Coates: Tobi Lütke is and will always be Shopify's head of product
“Toby, like all great CEO founders, is actually the head of product at Shopify, and will always be. I think the day that Toby's not running a product at Shopify is the day that he's not at Shopify.”
Coates: Redundant systems at the same stack layer cause compounding upstream delays
“The real answer to how do you solve this problem is one is developing extremely good intuitions for when you are accidentally creating duplicates at the same layer of the stack. So you just never get into the problem in the first place. And then the second par…”
Coates: AI copilots remove UI complexity barriers for entrepreneurs
“AI brings us into the world of like, okay, well, what if we can give you the driver in the car who knows how all these switches work and can help you along without having to learn all the switches? It's probably one of the most powerful opportunities for more …”
Coates: Perplexity sits exactly between ChatGPT's interface and Google's search
“The sort of the triangle of like perplexity, Google, ChatGPT of like, it's basically like LLM native search and like ChatGPT really good at the LLM interface thing, not amazing at search yet. Google amazing at search, not really figured out the LLM thing yet. …”
Coates Executed a 'Code Red' Fix on Shopify's Checkout in 2020
“So that was a year in which there was some really fundamental things in the checkout that needed to be fixed, like rather promptly. And so Toby asked me to move over and basically like run a, what's called a code red on checkout.”
Glen Coates: Product principles must resolve close 51-49 decisions
“Principles are probably the most difficult and counterintuitive, but principles are basically how are we going to make the very hard decisions, the 51 49 decisions, that reasonable people could take either side of in this project.”
Coates: Only progressive disclosure and app ecosystems let software scale from SMBs to enterprise
“The only two pieces of leverage you really have to allow that stretch is one is extremely good execution of progressive disclosure in the core product. So like features that appear at the right time only when you need them. A good example of this is something …”
Coates: Platform ecosystems fail if third-party apps cannot match first-party quality
“One is you need you need an app platform that allows apps to be built that are of equal quality to the core features of the platform. That is absolutely critical. And like, look at iOS. IOS is like a great example of this. Like when I open up a first party app…”
Coates: Shopify was first major SaaS platform to run secure third-party code
“And I, as far as I'm aware of Shopify was the first at scale SaaS platform to do that.”
Shopify's previous org structure required product escalations to go directly to CEO Tobi Lütke
“In the old org structure, the first point in the org chart where all those 14 teams actually, like, joined at the top was Tobii. So anytime someone has an escalation, the first point in the escalation tree was Toby”
Coates: Audiences only retain three words at a time in communication
“You only get to lodge, like, a few words in someone's brain before, like, every word you add pops one out their other ear, and you only get to choose, like, maybe three words you can lodge in someone's brain at any given point in time, and you really need to c…”
Coates: Shopify's 2020 checkout 'code red' took 200-300 people for a year
“At least in my case, checkout code red in 2020 was, hey, the checkout is failing in, I don't know, three, four, five different ways. And the checkout is a pretty important part of Shopify, obviously. So let's go fix that. So we, me and, you know, somewhere bet…”
Coates: Shopify consolidated from 12-15 business units down to 3-4
“There used to be 12 to 15 of these kind of fairly small fractured business units, and now there is actually only like three or four, which is actually truer to what the product is, but of course, each of those units is bigger than the ones that were before, so…”